The rules of “green travel” have changed. We’re moving beyond feel-good labels to a world where travelers, advisors, and investors expect real proof, data, targets, and measurable benefits for the places we visit. To open our Sustainability Series, Shannon Guihan, Chief Sustainability Officer at The Travel Corporation, joins us to unpack what credible impact looks like in 2026 and how operators of any size can demonstrate it.

We trace an origin story from Newfoundland’s cod collapse to the surge of unplanned tourism that followed, illuminating why sustainability is really destination quality control. Shannon cuts through the sustainable vs. regenerative debate by grounding it in evidence: climate action plans, supplier standards, transparent reporting, and guest experiences that keep money in local communities.

Join host Dan Christian on the Travel Trends Podcast for an engaging look into the career of Robin Yap, a highly respected figure in the travel sector with a rich history at Singapore Airlines and in leadership at The Travel Corporation and Insight Vacations.

Ready to gain valuable perspectives on Contiki’s adaption to new generations, inclusive marketing, shifts in consumer behaviour (including sustainability) and the transformative power of travel for young people?