S2E4: Natasha Lawrence, Contiki
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Join us for this fascinating discussion and career journey with a rising star, Natasha Lawrence, Commercial and Product Director at Contiki. Natasha provides us with unique perspective on the resilience of the travel industry and her start in hospitality. She remains an ardent admirer of Red Carnation Hotels from her experience there and being a protégé of RCH CEO Jonathan Raggett. Natasha's passion for travel and new opportunities led to her to Contiki.
We discuss how the team navigated through the challenges of the pandemic, uncovering innovative strategies employed by the Travel Corporation & Contiki to stay competitive and relevant. Natasha reveals how Contiki has adapted to cater to the evolving demands of new generations, and the role of inclusive marketing strategies targeting fresh audiences, including the LGBTQ+ community. We also cover the significant shifts in consumer behavior and the increasing influence of sustainability initiatives on travel decisions.
Our conversation takes us to a great example in Venice, where a unique initiative is empowering women to become gondoliers. We explore the transformative impact of technology on customer relationships and how it's altering the industry's landscape.
Finally, we delve into the transformative power of travel for young people, discussing its role in personal growth and shaping aspirational individuals. Please join us on this enlightening journey into the heart of the travel industry with a smart, talented and highly engaging executive. We wish you much continued success personally and professionally Natasha. Hope the cycling trip went well this summer!
