The way travelers discover and book multi-day adventures is shifting fast, and TourRadar is leaning all the way in. In this “Captains of Industry,” episode, TourRadar co-founder and CEO Travis Pittman breaks down how a $200B category is rewriting its playbook around creators, mobile, and practical AI to turn social inspiration into real, bookable demand. From a new social commerce layer that links traveler reels directly to itineraries, to a mobile app already driving meaningful high-ticket transactions, Travis shares what’s working now and what’s still just hype.

We start with the hardest challenge in travel today: customer acquisition. With AI overviews reshaping search and SEO volatility hitting nearly every brand, the old playbook simply doesn’t hold. Travis explains how TourRadar diversified demand by investing in micro- and nano-creators, building an ambassador program that pays on value, and focusing on content that feels native to the trip.

We’re kicking off a 10-part Travelzoo Best Bets Series to explore how smarter and more meaningful travel is taking center stage and how to book it at real value. Dan and Travelzoo’s Senior Editor and co-host Gabe Saglie are joined by Jonathan Jones, Travelzoo’s Head of Publishing U.S., who leads the team behind the brand’s most trusted deals, including the iconic Top 20. A champion of price transparency and member-first storytelling, Jonathan shapes the editorial voice that reaches millions each week and helps maintain Travelzoo’s reputation as the trusted guide for its global community of travel enthusiasts.

What happens when your customers stop “visiting” your website because their AI agents visit for them? That’s the future we explore with Dan Flores of Satisfi Labs, who went from helping grow Maverick Helicopters into a tourism powerhouse to pioneering agent-first customer experiences that sell tickets, qualify MICE leads, and streamline service for destinations, attractions, and tours.

We trace Satisfi’s origins in sports starting with the New York Mets and how fan-centric thinking now powers travel use cases. Dan breaks down the shift from simple FAQ chatbots to specialized AI agents with goals, context, and the ability to take action: a theme park agent that finds the closest chicken nuggets and orders ahead, or a destination agent that captures group details, routes leads by territory, and hands sales teams qualified briefs. We also dig into pricing models, build versus buy considerations, and how bespoke solutions graduate into platform-wide features that benefit the entire industry.

In the final episode of our Loyalty Series, we sit down with citizenM’s former CCO and CEO and now another star CEO Lennert de Jong to unpack how a boutique hotel brand reinvented loyalty as a product rather than a points program. The result was a paid subscription model, guaranteed room availability, and a bold brand IP sale to Marriott, all of which reshaped citizenM’s growth, distribution strategy, and guest experience without diluting its identity.

Lennert takes us back to the company’s early stance against traditional loyalty models and the forces that pushed a rethink: OTA pressure, the strength of U.S. direct-booking behavior, and the need for scale to protect rate integrity. Out of that emerged mycitizenM+, a simple paid membership that delivers immediate, tangible perks most notably guaranteed rooms when travelers need them most. The psychology mirrors Amazon Prime: when guests pay to join, they default to the brand and return more often. We explore how citizenM measured success through customer lifetime value, switching behavior, and how benefits like coworking access and F&B discounts aligned perfectly with the brand’s living-room-centric design.

Think points are the prize? In travel loyalty, status is the real currency - the fast lane, the lounge, the upgrades, and the ease that comes from knowing you’re looked after. In the second episode of our Loyalty Series, we sit down with Erin Murray, CMO of Loyalty Status Co, to explore why many loyalty programs are now more valuable than the airlines that run them and how the smartest brands use status to shape behavior, lift yield, and keep their highest-value travelers loyal.

We follow Erin’s 25-year career across Air Miles, Points, and now Loyalty Status Co to reveal what truly motivates frequent travelers. You’ll hear how Status Lift reduces the need for painful “status runs” by letting near-qualifiers buy up at exactly the right moment. And how Status Match acquires proven high-value flyers the moment a competitor falters. Just look at Air France: after BA’s program changes, they matched 4,000 elites who went on to book 17,000 flights, many in business class. That’s the playbook: spot the moment, validate the traveler, deliver benefits that matter, and watch the revenue follow.

We’re excited to kick off a new three-part Loyalty Series, where we explore how airlines, hotels, and loyalty status companies are rewriting the rules of traveler engagement. In this first episode, we begin with a refreshingly simple philosophy from KM Malta Airlines: make value clear, make status meaningful, and make the journey smoother. Oliver Piers Ross, Head of Loyalty & CRM, joins us to share how a small flag carrier built a transparent currency, introduced genuinely useful status tiers, and used smart partnerships to influence traveler behavior in all the right ways.

Recorded live in Puerto Natales, Chile, this special Event Spotlight takes you inside the Adventure Travel World Summit (ATWS) — the annual gathering of global adventure leaders hosted by the Adventure Travel Trade Association.

From rewilded national parks to the gravel roads of Aysén, from marble caves at sunrise to a tent shaking to the sounds of Los Jaivas, this episode captures the spirit of Patagonia — a rare mix of purpose and play.

Our host, Dan Christian shares his firsthand experience cycling through Patagonia on a five-day pre-summit adventure with CicloAustral, learning the meaning of “forest bathing,” and discovering how e-bikes, small groups, and community connection redefine sustainable adventure.

Want a clear-eyed look at where travel is headed next? Erik Blachford, early Expedia leader turned board member at Zillow, Hipcamp, and Fora, joins us to unpack what the future that actually works looks like — AI behind the scenes, humans up front, and real-world experiences that no screen can replace.

We trace Erik’s journey from building one of the first online travel agencies to backing companies that are reshaping how people stay, plan, and explore. From outdoor escapes to modern travel advising, his perspective connects decades of innovation with what’s coming next.

Travelers think they want Stonehenge - but what they remember is a pint shared with locals, the scent of wild hedgerows, and a guide who brings the landscape to life.

In the final episode of our Emerging Multi-day Tour series, we sit down with Will Cairns, Managing Director of Active England Tours, to explore how a soft-adventure brand transforms repeat UK visitors—mostly American retirees—into lifelong fans through curation, kindness, and flexibility. From e-bikes and support vans to clever Sunday tour starts that lower hotel costs, Will shares the thoughtful decisions that create value without ever sacrificing soul.

Recorded live from Washington, D.C., Arival 360 is the premier gathering for what many call the “1% of the experiences sector.” This meticulously curated event brings together visionary creators, resellers, technologists, and leaders from across the travel ecosystem — from day tour operators and multi-day specialists to innovative startups and global platforms like GetYourGuide and Viator — all united by one goal: shaping the future of travel experiences.

This special 5-hour event spotlight episode captures the energy and insight of the conference, featuring 15 exclusive interviews recorded on-site in September.

Want to jump straight to the conversations that matter most to you? Scroll down for timestamps and guest highlights from each interview.

Curiosity changes everything. That’s the thread running through our conversation with Crooked Compass founder and CEO Lisa Pagotto, whose frontier-travel philosophy favors depth over dazzle and local impact over checklists. In this second episode of our Emerging Multi-Day Tour Operators series, we explore how she designs perspective-shifting journeys in safe yet overlooked destinations — from Papua New Guinea’s highland festivals and WWII relics to Mongolia’s sweeping steppe — and why honesty about difficulty, logistics, and culture leads to more meaningful travel.

In the third and final episode of our Mindtrip mini-series, we sit down with Discover Puerto Rico’s CMO, Storm Tussey to see how AI is reshaping trip planning - making it easier, smarter, and more personal while keeping culture and community at the heart of the journey.

Our conversation explores how the destination uses AI to turn inspiration into real itineraries - helping travelers move from “where should I go?” to “here’s my perfect trip.” From safety questions to salsa lessons, from coffee haciendas to eco-adventures, we unpack a practical framework for personalization that respects the island’s identity and lifts up small, local businesses.

We’re kicking off our new Emerging Multi-Day Operators series - spotlighting how a new wave of founders is reinventing group travel for modern explorers. The multi-day category is poised for growth in the next 5-10 years with an impressive average of 20–30% annually, driven by travelers seeking deeper connection, curated itineraries, and shared experiences.

In this episode, we meet Dr. Nabila Ismail, pharmacist turned founder and creator of A Dose of Travel, who turned her solo travel storytelling into a thriving small-group brand that celebrates belonging for South Asian travelers while welcoming all who share that spirit of curiosity and connection.

In this second episode - part of a 3-part mini-series with Mindtrip exploring how AI is transforming destination marketing - we sit down with Lynn Carpenter, Senior Vice President of Marketing at Visit California, to unpack how a how a $157.3B tourism economy is being reimagined through AI, data, and human storytelling. Lynn shares why engagement now matters more than traffic, taking us from the dot-com era to today’s AI surge and revealing how her team built an advanced content platform designed for both humans and machines. Think California industry led RAG architecture, a massive digital content library, and editorial processes that add what the web can’t know yet: local nuance, future packages, and timely insights.

Purposeful travel is having a moment—and we’re getting to the heart of what’s driving it. From a windswept opening in Patagonia to an inside look at EF’s new active brand, this "Captains of Industry," conversation with Heidi Durflinger, CEO of EF World Journeys USA, explores how learning, community, and movement are reshaping multi-day travel for every generation.

We unpack EF’s expansive global footprint - spanning educational travel, cultural exchange, language schools, and higher-ed pathways - and how EF World Journeys bridges three distinct audiences: Gen Z through EF Ultimate Break, all-ages travelers with EF Go Ahead Tours, and active explorers via EF Adventures. 

We're so fascinated on how Destination Marketing is being transformed by AI that we partnered with Mindtrip to bring together this 3-part mini series.  We have an incredible line-up of speakers joining us in advance of our AI Summit to exploring how AI is transforming the way travelers dream, plan, and book their journeys.

In our first episode, we sit down with Janette Roush, SVP of Innovation & Chief AI Officer at Brand USA, to talk about how destination marketing is evolving as trip planning moves from search boxes to chat interfaces and AI-generated itineraries.

A misbooked flight, a lost day in Beijing, and a spark that reshaped how millions discover what to do when they land. In this Captains of Industry episode, we sit down with Tao Tao, Co-Founder and COO of GetYourGuide, to unpack what it really takes to build a global marketplace for experiences—from cold-calling suppliers before the website even existed to mastering SEO when organic growth still compounded, and designing a company around work, not titles or ego.

Tao explains why execution - not a single “big idea” - wins in travel. We explore how GetYourGuide scaled city by city, managed operator tensions with radical clarity, and made UX choices - like 24-hour cancellation - that boost conversion without breaking trust. He shares lessons on timing, luck, and how culture - anchored in curiosity, high standards, and follow-through - turns principles into performance.

Tickets are booked, slides are brewing, and Seville is calling. The Tourism Innovation Summit is a three-day, five-stage gathering where tech, innovation, and sustainability meet the real reasons we travel: culture, connection, and stories that last.

In this event preview episode, we sit down with Congress Director Brigitte Hidalgo to unpack how TIS scaled to 8,000+ attendees and 400 speakers while staying sharp and useful. Expect candid sessions on AI that go beyond buzzwords, insights on “travel tribes” from group adventures to city-scale experiences, and case studies on influencer campaigns, cultural stewardship, and designing authentic moments that resonate.

Imagine walking into a distillery and being greeted by the master as a hologram who already knows your questions. That’s the bold vision of GeoTourist, and where our conversation with CEO Shaon Talukder begins. From its start as an “audio map of the world” to hosting community voices, screen tourism, and accessibility routes across 94 countries, GeoTourist is redefining how stories connect travelers to place.

Shaon shares how DMOs use the platform’s view-to-visit data to prove impact, why communities and fans create the most compelling tours, and how Holoxar—an AR layer powered by light AI—is bringing guides into real-world spaces without distraction. We also look ahead to the traveler’s near future: natural language interfaces, ambient AR glasses, and real-time translation that dissolve barriers.

Discover how Viator became the world’s go-to platform for in-destination experiences. Viator is transforming how travelers discover and book more than 400,000 unique activities worldwide. In this episode, Laurel Greatrix, Viator’s VP of Marketing, takes us behind the scenes of this powerhouse and its rapid rise.

Laurel reveals how Viator’s acquisition by TripAdvisor turned into one of the industry’s most successful partnerships, blending TripAdvisor’s massive audience with Viator’s unmatched supply network and fueling a staggering 200% growth in the first year of post-pandemic recovery.