One Loyalty Journey, Sixteen Airlines

Loyalty has become one of the most powerful forces in travel and one of the most misunderstood. For travelers, it's about perks, upgrades, and lounge access. For airlines, it's a multi-billion-dollar business that influences everything from customer retention to revenue growth. But what happens when loyalty extends beyond a single airline and into a global alliance?

In the second episode of our Loyalty Series, Dan sits down with Gilbert Ott, Director of Loyalty at oneworld Alliance, for a behind-the-scenes look at how alliance loyalty works, why it matters, and where there's still room for improvement.