S3E11: Navigating the World Together: The Group Travel Revolution
Brian Jewell, VP & Executive Editor, The Travel Group Leader, joins us for a journey through the evolving landscapes of culture, politics, and travel. As we traverse his career path and the stories behind his travel narratives, you'll gain a fresh perspective on how destinations become more than just places on a map. Brian's passion for the art of storytelling illuminates the importance of narrative in connecting with a location's heart and soul, inviting listeners to uncover the deeper layers of group travel journalism and the surprising resilience of print media.
We discuss the allure of print brochures and magazines in an age dominated by digital screens. Brian's insights reveal why physical media continue to be significant tools for sparking wanderlust, despite our ever-increasing online presence. The conversation pivots to dissecting broader trends that shape travelers' choices today — from destination decisions influenced by political allegiances to the quest for community driving group travel's popularity. As we explore these shifts, you'll become privy to the peculiarities of marketing travel to the American wanderer and the potential for exploration to bridge cultural divides.
The episode culminates with a contemplation of travel's transformative potential, both personally and globally as we delve into the relationship between travel preferences and the cultural fabric of America, where political leanings and the quest for authenticity can both deepen divisions and inspire unity. Brian shares his observations on how the industry adapts to economic realities and the longing for connection — offering a thought-provoking close to an episode that promises to enrich your understanding of the world through the lens of travel. Join us for a conversation that traverses not just the globe but the depths of human connection itself.
We hope you enjoy our conversation.
Season 3 episodes are sponsored by Propellic.
Propellic is the only integrated digital marketing agency focused exclusively on driving bookings for travel companies. If you’re looking to accelerate your direct bookings and decrease your cost per acquisition, we highly recommend that you get in touch with Propellic. They’re offering Travel Trends listeners a free marketing audit. Just mention the Travel Trends Podcast.
Visit Propellic.com to learn more.
