What’s really behind the rising tide of interest in river cruising? In this episode, Pam Hoffee, President of Avalon Waterways, dispels common myths and reveals the innovations fueling this fast-growing segment of the travel industry. From her serendipitous start in travel after a chance encounter in a college bar to leading award-winning ship designs, Pam shares how Avalon has reimagined the river cruise experience—infusing it with authenticity, sustainability, and unexpected luxury.