Travel Discovery Has Officially Entered its Short-Form Video Era

As we prepare to expand video interviews, clips, and highlights in Season 7 of the Travel Trends Podcast, we wanted to spotlight the creators who truly understand how to use TikTok as a storytelling and discovery engine. These are the accounts shaping how people research trips, evaluate destinations, and decide what’s actually worth booking.

TikTok is no longer just a social platform for travel, t’s replacing traditional search. Instead of scrolling through Google results or reading long blog posts, travelers are swiping through 15–60 second videos to decide where to go next. One clip reveals a boutique hotel in Mexico City. Another uncovers a quiet beach in Greece. In seconds, viewers get visuals, context, emotion, and credibility.

Short-form video makes travel feel immediate, immersive, and human. And the creators doing it best aren’t just chasing views, they understand pacing, narrative, visuals, and audience intent. That’s why brands, destinations, and travelers alike are paying attention.

Here are 10 travel TikTok accounts you should be following, each offering a distinct approach to how modern travel content is created and consumed.

1 ▶ @jordentually

Cinematic visuals and elevated destination storytelling that make every location feel truly bucket-list worthy. A masterclass in atmosphere and emotional pull.

2 ▶ @thegermantravelguy

European travel inspiration paired with cultural insights and practical tips. His content helps travelers experience destinations like locals, not tourists.

3 ▶ @theworldpursuit

Adventure-driven storytelling featuring epic landscapes, road trips, and outdoor experiences. Perfect for travelers who want movement, scale, and exploration.

4 ▶ @wherejesstravels

Stylish, itinerary-forward travel content with a strong aesthetic lens. Ideal for city explorers and travelers looking for curated experiences and hidden gems.

5 ▶ @live_thedash

Luxury hotels, immersive experiences, and aspirational stays captured with premium visuals. A great example of how high-end travel performs on TikTok.

6 ▶ @oyehaug

Dreamy European destinations, scenic viewpoints, and slow-travel moments that highlight natural beauty and calm over chaos.

7 ▶ @wheretofindme

Relatable, on-the-ground travel moments that blend personality with discovery. Proof that authenticity often outperforms polish.

8 ▶ @trendytraveler

Trend-forward destinations, viral hotels, and “save this for later” spots that travelers are actively bookmarking and planning around.

9 ▶ @riotravelers

Iconic destinations and must-do experiences designed to spark wanderlust and inspire long-term travel goals.

10 ▶ @doyoutravel

Bold, cinematic travel content showcasing breathtaking locations around the world. A pioneer in visual storytelling that still sets the bar.

Why These Creators Matter

Together, these TikTokers represent the evolution of travel media. They aren’t just sharing destinations they’re shaping how trips are researched, evaluated, and ultimately booked.

They understand:

How to hook attention in the first two seconds
How to tell a story visually without overexplaining
How to balance inspiration with usefulness
How to build trust through consistency and authenticity

This is exactly why TikTok has become such a critical platform for travel brands today.

The Bigger Takeaway for Travel Brands

Short-form video isn’t optional anymore, it’s absolutely essential to remain relevant.

TikTok has changed how travelers:

Discover destinations
Validate experiences
Compare hotels and tours
Decide what feels “worth it”

For brands, destinations, and industry leaders, success now depends on the ability to communicate quickly, visually, and authentically. TikTok rewards creativity, clarity, and real storytelling, not overly produced ads.

As we prepare to start Season 7 and expand our own video interviews, clips, and highlights, we’re leaning into this shift. The future of travel media is visual, conversational, and creator-driven and TikTok sits at the center of it.

If inspiration starts on TikTok, understanding where the industry is headed is what turns views into strategy.

While you’re scrolling, make sure to follow @traveltrendspodcast for our upcoming interview highlights. We eventually want to crack this list :) ၊၊||၊-✈

10 TikTok Travel Accounts You Should Be Following