Multi-Day Tours
Our multi-day tour episodes explore how guided travel creates deeper connections through expert planning, storytelling, and immersive journeys. In Season 5, our Guided Touring Series is sponsored by TourOptima and features insights into how tour operators are evolving multi-day experiences for today’s travelers.
In this spotlight episode, Murray Decker, CEO and founder of Tour Amigo, shares how his innovative technology platform is transforming the multi-day tour industry by equipping operators with cutting-edge reservation systems and seamless distribution capabilities.
Murray’s journey began as a Contiki tour guide in 2008, where he gained firsthand insight into the travel industry. By 2016, he founded Tour Amigo to address a glaring gap in travel technology: while day tours, accommodations, and flights had embraced digital solutions, multi-day tours remained stuck in the analog era.
The statistics Murray reveals are both surprising and inspiring. The multi-day tour market is expanding at an impressive 8-9% annually, even in the wake of COVID-19. Travelers are now spending $4,500-$5,000 per trip—nearly double the pre-pandemic average of $2,500. Yet, when Tour Amigo first introduced the concept of APIs to tour operators, the response was often, "What is an API?" This disconnect highlighted a massive opportunity in what Murray estimates to be a $300 billion global market.
Join us for the final installment in our Guided Touring series as we chat with Ben Hall, CEO of AAT Kings, Australia and New Zealand's leading guided touring provider. This episode dives into the legacy of AAT Kings, a 100-year-old tour company renowned for creating immersive experiences that celebrate authentic cultural connections and sustainability.
Listen to the latest episode of our Guided Touring series, where Dan is joined by Michael Edwards, Managing Director at Explore Worldwide, to discuss the rising popularity of small group adventures. Michael shares why he calls this moment the “golden age” of small group travel and highlights how intimate group sizes (12-16 people) foster meaningful "micro-communities," delivering the connection and camaraderie so many crave today.
Episode 2 of our Guided Touring Series takes an in-depth look at the evolving world of guided travel with Jaclyn Leibl-Cote, the fourth CEO and first female leader of Collette, a 107-year-old family-owned touring company. Under Jaclyn’s leadership, Collette is redefining what guided travel can mean by focusing on authenticity, small group experiences, and genuine local connections.
Collette’s commitment to authenticity shines through their approach. Jaclyn emphasizes the importance of fostering genuine connections through meaningful interactions. Their Small Group Explorations program has seen over 70% year-over-year growth by venturing beyond typical tourist paths, offering unique experiences like cooking with a Jordanian host or engaging in open, supportive discussions on sensitive topics.
Explore the captivating world of guided touring as we launch our new series with special guest Steve Born, Chief Marketing Officer of Globus. Did you know that guided touring is a $300 billion industry—nearly twice the size of ocean cruising? Yet, as Steve unveils, it remains "the best-kept secret in travel."
This episode takes you through Globus’s remarkable story, from its humble beginnings with a rowboat in Switzerland in 1928 to its transformation into a global travel leader operating on six continents. Steve explains what sets guided tours apart, sharing how they offer deeply meaningful experiences while handling every logistical detail. Travelers can immerse themselves in destinations without the stress of planning, waiting in lines, or worrying about missing out.
We also explore how guided touring is evolving, with innovations like Globus’ Small Group Discovery tours and you'll also hear insights into how technology is revolutionizing both the marketing of guided tours and the on-trip experience.
Discover a different approach to travel on this episode of the Travel Trends Podcast, where host Dan Christian speaks with Richard Edwards, the accomplished CMO of Untours and Managing Director of the Untours Foundation. Their conversation centers on how travel can be a deeply immersive and enriching journey for both the individual and the destination.
Join us as we welcome Christian Wolters, the esteemed CMO of TourRadar, for an engaging discussion on post-pandemic travel trends and TourRadar's adaptation.