Marketing
Our marketing episodes explore how brands reach and inspire travelers through storytelling, creators, and culture. In Season 5, our influencer series is sponsored by Flytographer and dives into the evolving role of creators in travel marketing.
Explore the captivating world of guided touring as we launch our new series with special guest Steve Born, Chief Marketing Officer of Globus. Did you know that guided touring is a $300 billion industry—nearly twice the size of ocean cruising? Yet, as Steve unveils, it remains "the best-kept secret in travel."
This episode takes you through Globus’s remarkable story, from its humble beginnings with a rowboat in Switzerland in 1928 to its transformation into a global travel leader operating on six continents. Steve explains what sets guided tours apart, sharing how they offer deeply meaningful experiences while handling every logistical detail. Travelers can immerse themselves in destinations without the stress of planning, waiting in lines, or worrying about missing out.
We also explore how guided touring is evolving, with innovations like Globus’ Small Group Discovery tours and you'll also hear insights into how technology is revolutionizing both the marketing of guided tours and the on-trip experience.
Join our final instalment of our Influencer series as Sally Bunnell, Founder and CEO of Navi Savi, shares her inspiring story from her Nebraska roots to building an innovative User Generated Content platform that is reshaping the travel industry. With experience spanning broadcast journalism and the music industry, Sally’s global adventures through 113 countries led her to create Navi Savi—a platform connecting creator videos with personalized travel recommendations.
This episode dives into how Navi Savi's library of over 125,000 geolocated short-form videos across 180+ countries redefines the way businesses and travelers interact. Learn how travel professionals including travel agencies and airlines can use this authentic, real-time content to create more engaging customer experiences. Sally emphasizes the importance of genuine peer-to-peer interaction, highlighting the power of unedited insights to build trust and enhance travel planning.
Want to elevate your travel photography game? Or learn how iconic visuals are shaping travel marketing? This episode brings together 3 industry-leading photographers, Paul Teolis, Kateryna Topol, and Jeffrey Garriock, to share their secrets on capturing unforgettable shots for top global travel brands. Plus, we have a bonus segment featuring Flytographer’s Natalie Schulte, who has created incredible in-destination images for thousands of travelers worldwide.
Discover how TikTok is transforming the way we plan, book, and experience travel in this episode with Hannah Bennett, Head of Travel at TikTok. With over 2.14 billion users globally, TikTok is now a powerhouse for travel brands and creators alike, connecting audiences through authentic, inspiring content.
Hannah shares her unique insights, from the platform's game-changing algorithm to the rise of trends like slow travel and "destination dupes." Learn how TikTok plays a role in every stage of the travel cycle—sparking wanderlust, helping with trip planning, and even boosting ROI for travel brands.
Imagine harnessing travel as a force for good. In this episode, we sit down with Matthew Gardiner, SVP at Finn Partners and Director of Travel Massive, London, to explore the industry’s transformative power.
Unlock the power of digital marketing to elevate your travel business with our expert guest, Brennen Bliss, CEO of Propellic. Have you ever wondered how to build a strategic digital marketing plan that truly delivers results?
Today's episode is a must-listen for anyone looking to drive their brand forward through strategic affiliate marketing. We're joined by Jamie Birch, the founder of JebCommerce and a leading expert in the world of affiliate marketing. Are you a travel business owner or marketer aiming to increase bookings and revenue? Then get ready, because Jamie's extensive knowledge is about to become your guiding light in the expansive affiliate marketing landscape.
Take a listen as our host Dan Christian welcomes Samantha Hardcastle, the visionary Founder behind The Storied Experience, for an engaging discussion on the powerful role of storytelling in both travel and business. Prepare to explore the core of crafting compelling narratives by starting with the 'why' and harnessing empathy, understand the groundbreaking features of Samantha's new App, Reverie.