Why Travel Advisors Should Pay Attention to WeRoad’s Global Trade Expansion
One of the key themes we’ve been highlighting throughout Season 6 of the Travel Trends Podcast is the evolution of group travel and few brands exemplify where the market is heading better than WeRoad.
As the world’s fastest-growing small-group travel brand, WeRoad has officially expanded to work with travel advisors, and the results so far have been incredibly strong. Advisors around the world are seeing real success introducing WeRoad’s community-driven experiences to guests who are actively seeking connection, flexibility, and meaningful travel.
Given the interest we’ve heard from our listeners, we wanted to share the details of how travel advisors, consortia partners, and host agencies can work with WeRoad and why this opportunity is especially compelling right now.
What Is WeRoad?
At its core, WeRoad is a community-driven, small-group travel brand built around human connection.
WeRoad doesn’t just design itineraries—they design social experiences. These trips are created for travelers who want to explore the world and meet like-minded people along the way. The result is travel that feels less transactional and far more personal.
Over 300,000 travelers have already traveled with WeRoad
Nearly 90% of guests start solo and finish their trip with new friends
Trips are led by trained WeRoad Travel Coordinators—part of a global community of more than 4,000 coordinators whose role is to spark connection from day one
This is travel with purpose, personality, and people at the center.
Who WeRoad Is For (and Why Advisors Should Care)
WeRoad is designed for people in their 20s, 30s, and 40s—primarily young professionals who are:
experience-driven
connection-seeking
short on travel companions but eager to go
Many WeRoad guests share the same pain point: “My friends can’t travel when I can.”
To address that, WeRoad organizes trips by:
age range (typically 25–35 or 35–49)
language (tours are offered in five languages)
For advisors, this unlocks a fast-growing segment of travelers who are often underserved by traditional tour products but highly motivated to book.
Why WeRoad Is Different
What truly sets WeRoad apart is the intentional focus on connection.
Small groups, social-first itineraries, and dedicated Travel Coordinators mean that guests aren’t just visiting destinations they’re building real relationships along the way. In a world increasingly shaped by digital overload and isolation, WeRoad’s mission to fight the loneliness crisis through real-world connection resonates deeply with today’s travelers.
For your clients, that means:
an incredible, well-organized trip
a ready-made group of travel friends
and memories that extend far beyond the destination
How the WeRoad Trade Program Works
WeRoad has officially launched a Global Trade Partnership Programme designed specifically for travel advisors, agents, and counselors.
Key highlights include:
Competitive land-only commissions
Flexible booking holds
Advisor toolkits and training
Dedicated trade support
Co-marketing opportunities
Access to more than 300 curated group adventures across multiple continents
Because flights are typically not included, WeRoad trips are also easy to package. Advisors can seamlessly add:
air
ancillaries
pre- and post-trip stays
This flexibility creates strong revenue potential while allowing advisors to deliver a more customized experience.
Breadth, Reliability, and Scale
WeRoad’s growth hasn’t come at the expense of quality. The brand offers:
year-round departures
curated itineraries across multiple continents
proven operations
consistently strong guest satisfaction
This balance of scale and experience makes WeRoad a reliable partner for advisors looking to confidently recommend group travel to a younger, socially motivated audience.
Leadership Driving Global Expansion
WeRoad’s expansion into the travel trade is being driven by a strong leadership team, including:
Andrea Lamperini, COO, who continues to scale WeRoad’s global operations
Clarissa Cappelletti, Head of Partnerships, who is leading the brand’s collaboration with travel advisors worldwide
Their focus on long-term partnerships and advisor success is a clear signal that the trade channel is a priority for WeRoad not an afterthought. You can find more details here: https://www.weroad.com/traveladvisors
A Personal Note from Dan & Travel Trends Podcast
Dan Christian, Advisor and Advocate for WeRoad and their style of travel, has been a vocal supporter of the brand and is incredibly excited to see WeRoad’s global expansion and continued success. As someone deeply involved in the advisor community, Dan sees firsthand how well this model resonates with today’s travelers—and how powerful it can be for advisors looking to grow with the next generation of clients.
Why Now Is the Time
If you’re a travel advisor, consortia partner, or host agency looking to:
Attract younger, experience-driven travelers
Offer socially engaging group travel without sacrificing flexibility
Expand your product mix with proven, in-demand itineraries
WeRoad is a partnership worth serious consideration.
We’ll continue highlighting innovative brands like WeRoad throughout the Travel Trends Podcast, and we’re excited to see how advisors leverage this opportunity to create unforgettable experiences for their guests.
As always, thanks for being part of our Travel Trends Community.