OUR NEW TRAVEL TRENDS MONTHLY REPORTS
The Travel Industry Moves Quickly. Our Insights Should Too.
Our Travel Trends Monthly Reports were created for Season 8 in direct response to what our listeners told us they wanted: more timely and topical travel industry news, deeper analysis and practical insights they can use to advance their careers and grow their companies.
There is no shortage of travel news. The real challenge is knowing what matters.
Rather than adding to the noise with attention-grabbing headlines or creating another annual trends report, we wanted to create something more useful. Each month, we examine what is changing across the global travel industry, connect the dots and identify the signals worth paying attention to.
Timely Insights You Can Put To Work
Every report brings together the most important developments across travel, including:
Regional travel and economic trends
Company earnings and performance
Investments, acquisitions and startup funding
Policy and regulatory changes
Airlines and aviation
Hotels and accommodations
OTAs and distribution
Multi-day tours
Rail and cruise travel
Attractions and experiences
Travel technology and AI
Upcoming events, deadlines and developments to watch
More importantly, we explain why these developments matter and what travel leaders, founders and teams should be discussing or acting on next.
SEPTEMBER
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2026
The Great Repricing
Our first Travel Trends Monthly Report examines a summer when almost every travel headline pointed to record revenue, yet profits moved in the opposite direction across much of the industry.
The report explores changing travel demand, rising operating costs, shorter booking windows, regional performance, the growing impact of AI on travel discovery and booking, and the sectors still finding meaningful growth.
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Inside the 18-page report, you will find:
Seven of the most important travel trends from the summer of 2026
The Number of the Month and what it tells us about traveller behaviour
A regional pulse covering North America, Europe, Asia Pacific, Latin America, the Middle East and Africa
An earnings roundup across major travel companies
Travel industry deals and our new Travel Trends Index
A deep dive into “The Great Repricing”
Analysis of the 2026 FIFA World Cup and the road to LA 2028
Dedicated insights for air travel, hotels, OTAs, tour operators, experiences, travel technology and AI
Key questions leadership teams should be discussing now
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THE SEPTEMBER REPORT:
The Monthly Report Podcast Roundtable
At the beginning of October, November, December and January, we will bring together two or three travel industry executives for a full-hour conversation exploring the most important findings from that month’s report.
These will not simply be news recaps. Our guests will help us break down what is changing, challenge the assumptions behind the headlines and discuss what the trends mean for travel companies and professionals.
Each conversation will also include dedicated focus areas such as:
Multi-day tours
Rail travel
Cruising
OTAs and distribution
Startup investment and funding
Travel technology and AI
Other fast-moving sectors shaping the future of travel
The goal is to give our audience the context behind the numbers and practical ideas they can take back to their businesses.
Presented by
A big thank you to our friends at Sherpa for sponsoring the Travel Trends Monthly Report throughout Season 8.
Sherpa helps travel companies turn the complexity of border requirements into a better traveller experience. Its platform provides real-time entry requirements, eVisas and eTAs at the moment travellers are planning and booking their trips.
Their support is helping us make these reports available to our global Travel Trends community each month.
Help Us Make Every Report Better
This is a new initiative and we want it to keep evolving.
We would love your feedback on what you find most valuable, what you would like us to explore more deeply and which topics or sectors should receive greater attention in future reports.
If you spot something that needs more context, have a question about one of the findings or want to suggest a trend for an upcoming edition, please reach out to us.
Turn the Insights Into Action
If your company needs additional support interpreting these trends, identifying growth opportunities or building a strategy around them, our Travel Trends Advisory team can help.
We work with travel startups, operators, established brands and investors on growth strategy, positioning, distribution, technology, market entry, due diligence and more.
Get the Next Report
Download the latest report, listen to our monthly podcast conversations and join us as we continue separating the signal from the noise throughout Season 8.