OUR NEW TRAVEL TRENDS MONTHLY REPORTS
The Travel Industry Moves Quickly. Our Insights Should Too.
Our Travel Trends Monthly Reports were created for Season 8 in direct response to what our listeners told us they wanted: more timely and topical travel industry news, deeper analysis and practical insights they can use to advance their careers and grow their companies.
There is no shortage of travel news. The real challenge is knowing what matters.
Rather than adding to the noise with attention-grabbing headlines or creating another annual trends report, we wanted to create something more useful. Each month, we examine what is changing across the global travel industry, connect the dots and identify the signals worth paying attention to.
Timely Insights You Can Put To Work
Every report brings together the most important developments across travel, including:
Regional travel and economic trends
Company earnings and performance
Investments, acquisitions and startup funding
Policy and regulatory changes
Airlines and aviation
Hotels and accommodations
OTAs and distribution
Multi-day tours
Rail and cruise travel
Attractions and experiences
Travel technology and AI
Upcoming events, deadlines and developments to watch
More importantly, we explain why these developments matter and what travel leaders, founders and teams should be discussing or acting on next.
OCTOBER
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2026
Two Clocks
Why scarce trips sell early while the wider travel market books late.
Who sets the booking clock? This month’s deep dive examines the divide in multi-day travel.
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Inside the 17-page report, you will find:
02 About Travel Trends Advisory and Sherpa
03 Executive Summary
04–05 Deep Dive: Multi-Day’s Moment
06 The Number of the Month: 55%
07 Macro, Policy & Regulation
08 Regional Pulse
09 Deals & the Travel Trends Index
10 Air Travel
11 Hotels & Accommodation
12 OTAs & Distribution
13 Tour Operators, Multi-Day & Cruise
14 Attractions & Experiences
15 Travel Tech & AI
16–17 What to Watch: dates, episodes and events
DOWNLOAD
THE OCTOBER REPORT:
◖Archive◗
The Monthly Report Podcast Roundtable
At the beginning of October, November, December and January, we will bring together two or three travel industry executives for a full-hour conversation exploring the most important findings from that month’s report.
These will not simply be news recaps. Our guests will help us break down what is changing, challenge the assumptions behind the headlines and discuss what the trends mean for travel companies and professionals.
Each conversation will also include dedicated focus areas such as:
Multi-day tours
Rail travel
Cruising
OTAs and distribution
Startup investment and funding
Travel technology and AI
Other fast-moving sectors shaping the future of travel
The goal is to give our audience the context behind the numbers and practical ideas they can take back to their businesses.
Presented by
A big thank you to our friends at Sherpa for sponsoring the Travel Trends Monthly Report throughout Season 8.
Sherpa helps travel companies turn the complexity of border requirements into a better traveller experience. Its platform provides real-time entry requirements, eVisas and eTAs at the moment travellers are planning and booking their trips.
Their support is helping us make these reports available to our global Travel Trends community each month.
Help Us Make Every Report Better
This is a new initiative and we want it to keep evolving.
We would love your feedback on what you find most valuable, what you would like us to explore more deeply and which topics or sectors should receive greater attention in future reports.
If you spot something that needs more context, have a question about one of the findings or want to suggest a trend for an upcoming edition, please reach out to us.
Turn the Insights Into Action
If your company needs additional support interpreting these trends, identifying growth opportunities or building a strategy around them, our Travel Trends Advisory team can help.
We work with travel startups, operators, established brands and investors on growth strategy, positioning, distribution, technology, market entry, due diligence and more.
Get the Next Report
Download the latest report, listen to our monthly podcast conversations and join us as we continue separating the signal from the noise throughout Season 8.