Company Spotlight: Connecting People to Iconic Places: The Pursuit Approach to Experience-Led Travel
Travel is being rewritten in real time, and it’s not being led by hotels or airlines. It’s being led by experiences that create real connection to place.
Dan sits down with David Barry, President and CEO of Pursuit, to unpack how a true “category of one” company gets built. With a 40-year career across hospitality, aviation, and travel, David shares how Pursuit has evolved into a global portfolio of attractions, lodging, and transportation designed to connect guests to some of the world’s most iconic destinations.
We break down Pursuit’s concept of experiential infrastructure, why owning access to extraordinary places, and building the systems around them, is becoming one of the most valuable strategies in travel. From Banff and Jasper to Alaska, Iceland, and Costa Rica, David explains the criteria behind expansion: iconic, hard-to-replicate locations paired with strong local teams and long-term demand.
The conversation also explores how Pursuit’s model turns experiences into a compounding growth engine, where great guest moments drive demand, reinvestment, and sustained growth over time . We also discuss Promise to Place, responsible tourism, and the operational realities of scaling experiences while protecting authenticity.
David closes with practical leadership insights you can apply immediately, from simple decision-making frameworks to how to build and lead high-performing hospitality teams.
Learn more at pursuit.com.
