Company Spotlight: How Agentic AI Is Transforming the Traveler Journey with Dan Flores, Satisfi Labs
What happens when your customers stop “visiting” your website because their AI agents visit for them? That’s the future we explore with Dan Flores of Satisfi Labs, who went from helping grow Maverick Helicopters into a tourism powerhouse to pioneering agent-first customer experiences that sell tickets, qualify MICE leads, and streamline service for destinations, attractions, and tours.
We trace Satisfi’s origins in sports starting with the New York Mets and how fan-centric thinking now powers travel use cases. Dan breaks down the shift from simple FAQ chatbots to specialized AI agents with goals, context, and the ability to take action: a theme park agent that finds the closest chicken nuggets and orders ahead, or a destination agent that captures group details, routes leads by territory, and hands sales teams qualified briefs. We also dig into pricing models, build versus buy considerations, and how bespoke solutions graduate into platform-wide features that benefit the entire industry.
Then we zoom out to the larger disruption reshaping digital behavior: travelers using large language models instead of search. Dan explains why Satisfi rebuilt its website for LLM-friendly indexing and conversational discovery and what an agent-to-agent future looks like, where your personal agent sets preferences, the venue’s agent negotiates options, and a booking confirmation simply appears. We look ahead to voice interfaces, global expansion across Europe and Australia, and how MCP-style gateways could bring structure, attribution, and trust to data access.
You’ll walk away with a clear playbook for getting started: choose one high-value workflow, make your content readable by agents, define OKRs for your AI teammate, and budget for rapid experimentation. This isn’t theory; these are the systems already driving conversions and improving guest experience today.
Watch Dan’s AI Summit demo on our YouTube channel at Travel Trends Podcast.
For more information, visit satisfilabs.com.
