Seventy five percent of travelers visit just four percent of Italy. That statistic alone explains why Europe is rethinking tourism and why simply attracting more visitors can no longer be the only goal. Following a live panel at GetYourGuide headquarters, Dan sat down with Francesca de Falco, Regional Manager Italy at GetYourGuide, Miguel Sanz, President of the European Travel Commission and General Director of Turespaña, and Barbara Jamison-Woods, President of CityDNA and Head of London and Partners, to discuss what sustainable tourism looks like when destinations measure impact, listen to residents, and rethink how travel experiences are designed. The conversation explores the shift from volume to value through real data, policy pressures, and practical examples that allow residents to benefit while travelers still enjoy meaningful and memorable trips.

We explore the report Driving Sustainable Tourism: GetYourGuide’s Impact in Italy and what the data reveals, including experiences reaching 105 provinces, longer visitor stays, increased traveler spending, and the growing number of travelers choosing destinations because of a specific experience. The discussion then broadens to Spain’s Vision for Tourism 2030, including the rapid surge in arrivals following the pandemic and the reality that overtourism is often shaped by issues such as housing pressures, seasonality, and everyday quality of life for residents. The central theme is clear. The tourism industry must move beyond volume toward value, combining economic growth with social benefit.

From London’s work using high street data to understand visitor flows to practical solutions such as extending opening hours at crowded attractions and sharing guidance that helps travelers visit respectfully, the conversation focuses on ideas destinations can actually implement. We also examine the role of cultural heritage and regenerative tourism, from free museum access and innovative funding models to Spain’s Paradores program, which transforms historic buildings into vibrant and living destinations.

Learn more at getyourguide.com.

What if your best friend in every city could design your perfect day and get paid for it whether they are with you or not? That is the idea behind Pintours. In this episode, Dan speaks with founder and CEO Lou Chatta about how human storytelling combined with AI can scale the magic of a great guide while preserving the personality and authenticity that make guided experiences special.

Lou explains how growing up with a father who worked as a guide for 40 years inspired him to build a platform designed for creators first. Guides can record their stories, routes, music, and recommendations, then share those experiences across different settings including walking tours, rideshares, museums, and attractions. Pintours’ personalization engine then adapts the experience to the traveler. A foodie couple, a family with young kids, or a solo history enthusiast might follow the same route but hear different stories, pacing, and suggestions tailored to their interests. It goes far beyond audio. The platform blends navigation, mood, bookings, and local context into one seamless experience.

Money movement is the hidden engine powering travel and too often the root cause of stalled bookings, compressed margins, and delayed supplier payouts. In this episode, we sit down with Erich Ko, Senior GTM Partnerships Manager at Airwallex, to break down the full financial journey from traveler checkout to final supplier settlement and outline practical ways travel brands can replace slow wire transfers, hidden FX costs, and manual reconciliation with a unified, programmable global platform.

We unpack the real challenges tour operators face when pricing trips months in advance while paying suppliers in appreciating currencies. Erich explains how local payment rails, multi currency wallets, and like for like settlement reduce spreads and eliminate unnecessary fees at every stage. We also explore transparent FX with real time fee visibility, automated rules that lock in conversions at target rates, and programmatic execution that removes human delay from critical transactions.

Most travel stories skip the middle. The ferries, buses, and trains that actually move us between major gateways and the places we are dreaming about rarely get the spotlight. In this episode, we focus on that overlooked backbone of the travel ecosystem with Travelier CEO and co-founder Noam Toister, whose company is digitizing ground and sea transport across more than 100 countries and thousands of operators. If flights and hotels have long benefited from seamless booking technology, this remains one of the last major frontiers in travel and it is transforming what is possible when building an itinerary.

People don’t just want to go somewhere anymore, they want to feel something. That emotional shift is powering the experience economy and changing how we celebrate love, milestones, and meaningful moments. Just in time for Valentine’s Day, we sit down with Cody Sudmeier, co founder and CEO of Spur Experiences, to explore why gifting moments is quickly overtaking gifting things and how shared experiences create connection, joy, and memories that last far longer than anything wrapped in a box.

We trace Spur’s origin story back to wedding registries, where modern couples were outgrowing traditional houseware lists and craving something more personal. From there, Cody walks us through what makes experience gifting actually work in real life: instant booking, non expiring vouchers, and simple swaps when plans or preferences change. He also explains the psychology behind why experiences win, with happiness showing up three times over through anticipation, the moment itself, and the memories that follow. From food tours and hot springs to doors off helicopter rides and once in a lifetime access, we explore the categories people love most and how Spur helps match the right experience to the right person.

The biggest surprise in travel tech right now isn’t a model, it’s a movement. From a 20 page memo to a Series C and $1.5B in annual sales, Fora’s rise has been powered by a community of 11,000 advisors, a product organization that ships fast, and a deep belief that hospitality is fundamentally human. Dan sat down with Co-founder and Chief Product & Technology Officer Jake Peters at Fora’s NYC headquarters to trace how a modern travel agency evolved into a full stack platform that blends e-commerce speed with the craft of advising.

Jake opens the door on Fora’s “better equation” for travel: equip advisors with world class tools, give suppliers precision distribution, and offer travelers live, transparent choices they can book at midnight. We dig into the nuts and bolts, from secure card vaults and AI powered booking ingestion to faster commission payouts and an itinerary and proposal builder that turns forwarded PDFs into polished, client ready plans. The breakout hit is bookable quotes with live rates and perks that drive real time upsell without friction. Up next is a client booking experience designed to capture last minute DIY trips while keeping the advisor at the center.

Luxury is changing fast and we wanted to know what it looks like when comfort, curiosity, and real local impact meet. Luxury is entering a new era, one defined less by thread counts and more by access, education, and meaningful impact. In this episode, we sit down with Yves Marceau, VP of Product at G Adventures, to explore the launch of National Geographic Signature with G Adventures and why it represents a fundamental shift in what high-end travel can be.

Built on a decade-long partnership and officially launching with more than 30 high-end trips across nearly 30 destinations, National Geographic Signature brings together National Geographic’s 135-year legacy of exploration, science, storytelling, and education with G Adventures’ 35+ years as a pioneer in community tourism. The result is a collection designed for culturally curious travelers who want deep learning, rare access, and five-star comfort without compromising values or local benefit.

A family basement isn't where you’d expect a global luggage brand to begin, but that’s exactly where the Heys story took flight. In this episode, we sit down with CEO Emran Sheikh to unpack four decades of innovation, bold design choices, and a proudly Canadian identity that now spans 75 countries. From candy-coloured hard shells that broke up a sea of black bags to Bluetooth-enabled smart locks powered by simple AA batteries, Heys has grown by solving real traveler problems rather than chasing trends that can’t survive airport rules.

The rails are buzzing for a reason: travelers want flexible journeys, city-center convenience, and window-seat scenery without the stress. At the Railbookers Global Summit, we sat down with CEO Frank Marini and three of his senior leaders to explore how a remote-first culture, deep trade partnerships, and an ambitious AI strategy are powering the renaissance of rail travel.

Frank breaks down a record year—27% growth overall and 39% in luxury rail—and why small groups and pre- and post-cruise extensions are surging.

What happens when your customers stop “visiting” your website because their AI agents visit for them? That’s the future we explore with Dan Flores of Satisfi Labs, who went from helping grow Maverick Helicopters into a tourism powerhouse to pioneering agent-first customer experiences that sell tickets, qualify MICE leads, and streamline service for destinations, attractions, and tours.

We trace Satisfi’s origins in sports starting with the New York Mets and how fan-centric thinking now powers travel use cases. Dan breaks down the shift from simple FAQ chatbots to specialized AI agents with goals, context, and the ability to take action: a theme park agent that finds the closest chicken nuggets and orders ahead, or a destination agent that captures group details, routes leads by territory, and hands sales teams qualified briefs. We also dig into pricing models, build versus buy considerations, and how bespoke solutions graduate into platform-wide features that benefit the entire industry.