Company Spotlight: How AI Is Rebuilding the Hop-On Hop-Off Business - Inside iWander's HOHO Studio
Hop-on hop-off buses are often a traveler's first introduction to a destination, yet the technology powering that experience hasn't changed much in years. Audio commentary can be expensive to produce, difficult to update, and nearly impossible to maintain across dozens of languages. In this Company Spotlight, Dan is joined by iWander CEO and Co-founder Marius Nigond and CTO and Co-founder Antoine Nigond to explore how AI is transforming sightseeing for operators around the world.
The conversation traces iWander's evolution from an AI travel companion to a B2B platform serving the sightseeing industry, including its work with City Sightseeing Worldwide. Marius and Antoine explain how operators can use AI to deliver more engaging visitor experiences while gaining valuable insights into traveler behaviour through the iWander platform.
We also take a closer look at Hoho Studio, iWander's AI powered content platform. Operators can upload existing scripts or audio, automatically validate and update content, translate it into multiple languages, and generate natural sounding narration in a fraction of the time and cost of traditional production. Beyond efficiency, we explore how AI opens the door to personalized commentary tailored to different interests, from history and architecture to family friendly storytelling, while ensuring content stays accurate and up to date.
Finally, we discuss the broader business opportunity. AI isn't just helping operators reduce production costs, it's creating new ways to engage travellers throughout their journey, drive in destination revenue, and deliver richer, more memorable sightseeing experiences.
Watch the full platform demonstration on the Travel Trends YouTube channel and learn more iwander.io.
