Event Preview: Arival 360 Spokane 2026
If you work in tours, activities, attractions, or multi-day travel, you already know the industry is changing fast. Distribution is evolving, the way travellers discover experiences is shifting, and AI is rewriting the playbook. In this Event Preview episode, Dan sits down with Bruce Rosard, Co-founder and COO of Arival, to preview Arival 360 Spokane Oct 12-15 2026 and discuss the trends every experiences business should have on its radar.
Bruce explains what makes Arival different. They discuss why Spokane was selected as this year's host city. And then conversation shifts to this year's agenda, including dedicated sessions on AI, culinary tourism, distribution, and pricing strategies. Bruce shares why discoverability is becoming much more complex than simply ranking on Google, how social commerce platforms like TikTok Go could reshape bookings, and where operators should be focusing their attention as traveler behaviour continues to evolve.
This year, Dan will once again serve as MC for the Multi-Day Stream, which arrives in Spokane after successful editions in Washington, DC, and Valencia, Spain. The program marks an important milestone as the conversation shifts to the largest travel market in the world, putting the spotlight on one of the most important growth opportunities for the multi-day sector. The stream opens with a keynote from Leigh Barnes, US General Manager at Intrepid Travel, followed by a main-stage panel exploring the new entrants and the small-group travel shift reshaping the category, featuring Dan Berger, new US General Manager at WeRoad. Attendees can also expect practical breakout sessions on marketing, technology, and distribution, led by industry leaders including Melissa Krueger (CEO, Classic Vacations), Betsy Harbison (CEO, Softrip), Susan Sanderson (Founder, Rezometry), and Dale Schober (Rad Adventures).
Looking beyond Spokane, Bruce also offers a glimpse into what's ahead for Arival, including Arival Bilbao 2027, themed around transformation, and the anticipated return to Brisbane in July 2027.
Special Offer: Save $100 USD on your Arival 360 Spokane registration with code MCVL-D26. If you register using the code, let us know and we'll feature you in our Travel Trends Event Spotlight.
