Event Preview: Phocuswright Europe 2026
Barcelona is calling, and not just for the beaches. From the floor of ITB Berlin, we sit down with Pete Comeau and Florence Kaci to preview Phocuswright Europe 2026 and why it has become a must attend event for travel leaders who are driving real decisions. We break down what sets it apart, from the venue and energy to its focus on meaningful insights and dealmaking over sheer scale.
A major focus of the conversation is AI in travel and what AI transformation actually looks like inside leading companies. We explore the types of executives taking the stage in Barcelona and why their perspectives matter across distribution, product, marketing, payments, and partnerships. Expect practical insight into how strategy teams are approaching AI, where the pressure points are, and what is rising to the top of the industry agenda.
Florence also shares an important update. 2026 will be the final year Phocuswright Europe is hosted in Barcelona before relocating in 2027. We discuss what is new for this year’s event, from the opening night programming to more curated roundtables and breakouts, as well as the Global Startup Pitch open to founders worldwide.
If you are attending, take advantage of the listener discount, secure your spot, and reach out. We would love to connect on site.
Special Offer: Get 10% off the prevailing price at Phocuswright Europe. Register here and enter code: TravelTrends26.
