Event Spotlight: Educational Travel Consortium (ETC) 2025
Travel isn’t just an escape—it’s a catalyst for transformation.
In this spotlight episode, we go behind the scenes at the Educational Travel Consortium (ETC) Conference in Mobile, Alabama—a gathering of institutions that design travel experiences to educate, connect, and inspire.
Founded in 1986 by visionary Mara DelliPriscoli, ETC unites alumni groups, museums, and cultural organizations managing billions in travel spending—all with a shared mission: to create journeys that change perspectives.
This episode features conversations with trailblazing innovators like Susan Black of Wowzitude, who redefines virtual travel, and Alan Merschen, who introduces us to the concept of the “dim sum life” through bite-sized, enriching adventures. We also hear from industry leaders representing Adventure Canada, National Geographic Lindblad Expeditions, and Journey Mexico, each offering unique perspectives on meaningful travel. Additionally, we explore the fascinating world of travel to conflict zones with Michael Luongo and uncover insights into ultra-luxury political tours with Jim Friedlander.
At its core, this episode delivers a resonant message: travel isn’t merely a luxury—it’s an essential part of our lives. It has the power to educate, transform, and connect us in ways that little else can. For anyone passionate about meaningful, life-changing journeys, this is an episode not to be missed.
