S4/E6 Preparing Your Digital Marketing Playbook for 2025: Propellic CEO, Brennen Bliss
Unlock the power of digital marketing to elevate your travel business with our expert guest, Brennen Bliss, CEO of Propellic. Have you ever wondered how to build a strategic digital marketing plan that truly delivers results? Brennen’s journey, from a young web developer to a leading authority in SEO and paid media, provides a wealth of knowledge for both large corporations and smaller travel brands. Discover how to effectively use SEO and paid media, and why learning from past successes is key to shaping future strategies.
Explore the complexities of creating varied digital marketing approaches designed specifically for travel companies. Brennen discusses essential services like SEO, digital advertising, and creative content, and points out common errors such as ignoring the traveler's research stage and over-relying on single marketing channels. Gain valuable advice on assessing a new client's online presence, smart resource allocation, and the importance of strategically balancing third-party and direct distribution channels for lasting growth.
Discover the crucial role of local SEO, especially for tour and activity providers, and why complete and accurate Google Business Profiles are essential. Brennen highlights the vast world of paid media, covering platforms from Google Ads to TikTok, and stresses the need for compelling and engaging creative content. Finally, we discuss key digital marketing trends for 2025, the significant return of travel advisors, and practical tips for making the most of marketing budgets during tough times. This episode is your comprehensive guide to increasing bookings and strengthening brand awareness in the travel industry.
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Connect with Our Guest: www.propellic.com
🔥 Season 4 Title Sponsors: Stay 22, TravelAI, Propellic and Northern Soul by Landsby
