S5/E17 Growing Global Spanish Speaking Tourism with Ismael Garcia, CMO, Civitatis
In this episode, we’re joined by Ismael García, Chief Marketing Officer of Civitatis, a leading Spanish-language OTA that’s reshaping how millions experience travel. From humble beginnings as a travel blog to becoming a major player offering tens of thousands of activities worldwide, Civitatis has carved out a unique space in the global tourism industry.
We discuss into their impressive growth trajectory (including a $50M raise and 30% annual growth), their strategic expansion into new language markets, and why offering 24/7 support in travelers’ native languages has helped earn a 9.1/10 satisfaction rating from over 4 million reviews.
Ismael also talks about:
How social media is evolving into a search engine for travel inspiration
Why Japan is becoming a top destination for Latin American and European travelers
How curation, sustainability, and local expertise will shape the future of tourism
And for those building their career in travel? Ismael's advice: find the wave—and ride it.
👉 Listen to Transforming Spanish-Speaking Tourism Through Curation Now
🔥 Season 5 Title Sponsors: TravelAI, Stay22, Propellic, Flight Centre, Collette, Flywire, Traveltek and Protect Group
