The travel industry was forever changed when Rod Cuthbert founded Viator in 1995, revolutionizing how travelers discover and book experiences worldwide. In this season finale of Travel Trends, the visionary founder shares his extraordinary journey from Tasmania to Silicon Valley and beyond.

Rod recounts how a serendipitous twist of fate - developing an e-commerce solution for Sabre that went unused - sparked the creation of what would become the world’s leading experiences marketplace. At a time when guided tours were dismissed as outdated, Rod identified a shift in consumer priorities: experiences were beginning to outweigh possessions. By creating a platform for innovative tour operators to quickly reach consumers, Viator helped elevate the entire category from afterthought to the very reason people travel.

After selling Viator to TripAdvisor for $200 million in 2014, Rod continued to drive travel innovation with ventures like Rome2Rio (a transportation search engine) and Veltra (Japan’s leading tour booking platform). Renowned for his candid advice to startups—earning him the nickname "the Simon Cowell of judges" - Rod offers invaluable insights into the future of the industry. His bold prediction? Artificial intelligence will disrupt travel distribution, empowering suppliers to reclaim direct customer relationships and challenging the OTA model that has dominated for decades.

We’re thrilled to conclude our Season 5 In-Destination series with a truly thought-provoking conversation featuring Joe Pine and Jake Haupert - two visionaries shaping the future of travel.

The future of travel is undergoing a profound transformation - shifting from curated experiences to a deeper focus on personal growth and self-discovery. At the heart of this evolution lies the emerging Transformation Economy, a $208 billion market shift that is redefining what travelers value and how the industry delivers on those expectations. In this week's episode, Experience Economy pioneer Joe Pine and Transformational Travel Council co-founder Jake Haupert discuss why this movement is far more than a passing trend - it’s a reimagining of travel’s true purpose.

Transformational travel stands apart from traditional tourism. It’s not about fleeting moments or checking off bucket-list destinations. Instead, it’s a holistic journey that unfolds in three essential phases: intentional preparation, immersive experiences, and meaningful reflection. Without this complete arc, the potential for lasting change often fades once travelers return home.

Laura Sileo Pavat, Global Head of Brand Homes at Pernod Ricard, returns to Travel Trends to explore how spirit tourism is transforming cultural connections across the globe.

With over 35 brand homes spanning four continents, Pernod Ricard has reimagined these spaces as immersive destinations that tell authentic stories and forge lasting emotional bonds. From the award-winning Jameson Distillery in Dublin to the architecturally striking Rabbit Hole in Louisville's arts district, these experiences highlight a new way for travelers to engage with places and their narratives.

The discussion takes us to extraordinary locations like Scapa Distillery in Scotland's remote Orkney Islands, where a boat shelter-inspired building overlooks historic waters, and TX Whiskey Ranch in Fort Worth, which evolves from a working distillery by day to a vibrant community hub by night, hosting everything from live country music to yoga sessions. Laura reveals how these brand homes foster genuine connections with local communities through collaborations with regional artisans, musicians, and chefs—such as TX Whiskey’s bottle caps made from recycled cowboy boot leather or locally-crafted goods at Casa Altos in Mexico.

In the kickoff episode of our "In-destination Experiences" series, we speak with Christian Lachel, Chief Creative Officer of BRC Imagination Arts, who has spent over 25 years crafting some of the world's most engaging travel experiences. From the award-winning Jameson Distillery Bow Street in Dublin to the Ford Rouge Factory Tour, Christian shares the secrets behind designing spaces that transform how visitors think, feel, and connect.

We dive into the $1.3 trillion in-destination experience industry, exploring how Christian's team turns ordinary venues into unforgettable memory-makers. A standout example is the Jameson Distillery, where they doubled capacity while capturing the essence of Irish hospitality and storytelling.

Christian also highlights how thoughtfully designed travel experiences can counteract digital disconnection, fostering play, connection, and shared moments. His optimistic approach shows how technology can enhance, not replace, human interaction.

At the crossroads of cutting-edge technology and deeply personalized service lies Essentialist, a membership-based travel company reshaping the definition of luxury travel. In this insightful conversation, CEO & founder Joan Roca reveals how his $2,600 annual membership service crafts extraordinary travel experiences by truly understanding each member's unique passions, preferences, and aspirations.

Unlike traditional luxury travel agencies or impersonal online booking platforms, Essentialist thrives on building intimate relationships with its members. "Travel combines everything in your lifestyle," Roca explains. "From how you like to eat and your cultural interests to whether you prefer early-morning adventures or lazy beach days - we need to know our members deeply to deliver on our promise." This relationship-driven approach results in meticulously curated itineraries, averaging 28 components, each tailored to individual tastes.

Travel tech is evolving at lightning speed - reshaping how the world moves, books, and experiences journeys. In this episode, we sit down with Karen Bolda, Chief Product and Technology Officer for Private Label Solutions, Expedia Group’s B2B division, to explore the cutting-edge innovations driving the future of global travel from behind the scenes.

Karen takes us behind the scenes of Expedia Group's massive B2B operation – a side of the business many travelers never see but that powers over 70,000 businesses and 160,000 travel advisors worldwide. From her unique journey starting as a software developer to leading technology strategy for one of travel's biggest players, Karen offers rare insights into how Expedia is integrating AI throughout its ecosystem.

What’s really behind the rising tide of interest in river cruising? In this episode, Pam Hoffee, President of Avalon Waterways, dispels common myths and reveals the innovations fueling this fast-growing segment of the travel industry. From her serendipitous start in travel after a chance encounter in a college bar to leading award-winning ship designs, Pam shares how Avalon has reimagined the river cruise experience—infusing it with authenticity, sustainability, and unexpected luxury.

By orienting beds to face panoramic windows and sourcing ingredients from local markets, Avalon redefines the meaning of detail-driven travel. Pam also discusses the surprising rise in younger travelers drawn to river cruising post-pandemic, and how programs like Avalon Choice deliver immersive, flexible experiences to match evolving preferences.

Discover how Scenic has redefined river cruising by introducing the industry's first ships with outdoor private balconies. Lisa McCaskill, VP of Sales and Marketing for Scenic Canada, shares the inspiring story of how this Australian-founded company evolved from a land touring operator into a global leader in luxury river cruising - all by listening closely to guest feedback. 

Scenic's "spaceships" deliver an ultra-luxury, truly all-inclusive experience where guests can enjoy fine dining, premium beverages, excursions, and gratuities without worrying about additional costs. Their sister brand, Emerald Cruises, offers a more customizable "inclusive modern luxury" experience, catering to travelers who prefer to tailor additional options to their preferences. 

Lisa highlights Scenic's onboard amenities, such as multiple dining options, including Crystal Dining and the exclusive Table La Rive, as well as wellness features like the innovative Salt Therapy Lounge. She also discusses popular itineraries, like the Amsterdam to Budapest route that’s ideal for first-time cruisers and the increasingly sought-after Douro River cruises in Portugal, which often sell out well in advance. 

What happens when 100 years of travel expertise converge with Europe’s iconic rivers? In an engaging discussion with Steve Spivak, Tauck’s Vice President of Global Sales & Reservations, we uncover how this family-owned company’s “small is big” philosophy elevates river cruising into a truly exceptional experience. Since its founding in 1925, when Arthur Tauck guided six guests on a New England adventure in a rented Studebaker, the company has grown while maintaining a steadfast commitment to its core principles.

Tauck’s river cruising approach embodies this legacy, offering a more exclusive experience by hosting just 84-130 guests on ships that competitors often pack with 190. Spaciousness is key, with 80% of their cabins exceeding 225 square feet, ensuring unrivaled comfort. Unlike many operators, each ship is staffed by four director-level professionals rather than a single cruise director, delivering unparalleled attention to every detail.

The river cruise industry is poised for remarkable growth, with the market expected to double from $5 billion to $10 billion in the next five years. But what’s fueling this surge—and how is technology transforming one of travel’s most immersive and intimate experiences?

In the kickoff episode of our River Cruise Series, we’re joined by Ragnar Fjölnisson, Founder and CIO of travel tech platform Kaptio, for a behind-the-scenes look at a sector that millions have fallen in love with, yet few truly understand.

From humble beginnings with repurposed barges in the 1960s to Viking’s breakthrough launch in 1997—now a publicly traded company worth nearly $20 billion—river cruising has evolved into a refined blend of luxury, accessibility, and cultural depth.

In this episode, we’re joined by Ismael García, Chief Marketing Officer of Civitatis, a leading Spanish-language OTA that’s reshaping how millions experience travel. From humble beginnings as a travel blog to becoming a major player offering tens of thousands of activities worldwide, Civitatis has carved out a unique space in the global tourism industry.

We discuss into their impressive growth trajectory (including a $50M raise and 30% annual growth), their strategic expansion into new language markets, and why offering 24/7 support in travelers’ native languages has helped earn a 9.1/10 satisfaction rating from over 4 million reviews.

Join us for the final installment in our Guided Touring series as we chat with Ben Hall, CEO of AAT Kings, Australia and New Zealand's leading guided touring provider. This episode dives into the legacy of AAT Kings, a 100-year-old tour company renowned for creating immersive experiences that celebrate authentic cultural connections and sustainability.

Listen to the latest episode of our Guided Touring series, where Dan is joined by Michael Edwards, Managing Director at Explore Worldwide, to discuss the rising popularity of small group adventures. Michael shares why he calls this moment the “golden age” of small group travel and highlights how intimate group sizes (12-16 people) foster meaningful "micro-communities," delivering the connection and camaraderie so many crave today.

Episode 2 of our Guided Touring Series takes an in-depth look at the evolving world of guided travel with Jaclyn Leibl-Cote, the fourth CEO and first female leader of Collette, a 107-year-old family-owned touring company. Under Jaclyn’s leadership, Collette is redefining what guided travel can mean by focusing on authenticity, small group experiences, and genuine local connections.

Collette’s commitment to authenticity shines through their approach. Jaclyn emphasizes the importance of fostering genuine connections through meaningful interactions. Their Small Group Explorations program has seen over 70% year-over-year growth by venturing beyond typical tourist paths, offering unique experiences like cooking with a Jordanian host or engaging in open, supportive discussions on sensitive topics.

Explore the captivating world of guided touring as we launch our new series with special guest Steve Born, Chief Marketing Officer of Globus. Did you know that guided touring is a $300 billion industry—nearly twice the size of ocean cruising? Yet, as Steve unveils, it remains "the best-kept secret in travel."  

This episode takes you through Globus’s remarkable story, from its humble beginnings with a rowboat in Switzerland in 1928 to its transformation into a global travel leader operating on six continents. Steve explains what sets guided tours apart, sharing how they offer deeply meaningful experiences while handling every logistical detail. Travelers can immerse themselves in destinations without the stress of planning, waiting in lines, or worrying about missing out.  

We also explore how guided touring is evolving, with innovations like Globus’ Small Group Discovery tours and you'll also hear insights into how technology is revolutionizing both the marketing of guided tours and the on-trip experience.  

Frank Marini’s rise from the mailroom at Collette Vacations to CEO of Railbookers Group is a masterclass in travel industry leadership. Recorded live at ITB Berlin, this episode dives into how Frank has built a fully remote company with 350+ staff across six countries and driven an impressive 36% growth by 2025.

What sets Railbookers apart? A focus on crafting complete rail vacations with over 6,000 customizable itineraries across destinations like Switzerland, Italy, and Ireland. Blending transportation, accommodations, and experiences, their packages cater to discerning travelers, averaging 10.5-day trips at $6,000 per person. Bookings are split evenly between direct consumers and travel advisors.

Rail travel is on the rise, transforming into Europe's go-to mode of transportation by seamlessly blending sustainability, luxury, and cutting-edge technology. Join us for an engaging discussion with Bjorn Bender, CEO of Rail Europe, as he sheds light on why train travel is projected to grow from $84 billion to a staggering $128 billion by 2028, outpacing other sectors like river cruising. Bender, a veteran with over two decades in the mobility industry, highlights how rail travel not only enriches travel experiences but also boosts local economies, as train travelers are spending 35% more on hotels and visiting more cities.

What You’ll Learn in This Episode:

• Rail Europe's evolution from its founding in 1930s New York to becoming an independent, neutral platform connecting 200+ European train operators
• Growing popularity of "hidden gems" beyond traditional destinations – including Portugal, Slovenia, Budapest, and secondary cities like Lyon instead of Paris
• Technology innovations creating seamless booking experiences across multiple rail carriers
• How competition between rail providers is driving better pricing and service, with fares starting at just €19 between major cities
• The sustainability advantage of rail travel being 15-20 times greener than car transportation
• Luxury and first-class rail experiences seeing 15-25% annual growth as premium travelers discover the benefits of train travel
• Night trains making a comeback with new comfortable options across major European routes

Ever wondered why traveling to Africa feels so complicated compared to booking a European vacation? Joshua D'Souza, Co-founder and CEO of CloudSafaris, joins us to share how his company is changing this narrative. Combining his expertise as a Waterloo-trained computer scientist with over 50 years of family ties to East African tourism, Joshua is breaking down barriers in the safari booking industry.

CloudSafaris is solving a common travel pain point—accurate pricing and availability for African safaris—by working directly with trusted local operators. Covering destinations like Tanzania, Kenya, Rwanda, Uganda, and South Africa, their platform enables instant booking and guarantees authentic experiences through thorough vetting processes, including evaluating safaris firsthand. 

Step into the world of Tanzanian safaris with Cliff D’Souza, Managing Director of Savannah Tours, a family-run business with 51 years of expertise. Cliff shares how safari experiences have transformed—from rugged Land Rovers and simple tents to modern vehicles with Wi-Fi and luxury lodges boasting spa facilities—all while preserving the raw beauty of the wilderness.  

What You'll Uncover in This Episode  

• The evolution of Tanzanian safaris, now including cultural visits to Maasai villages and the Hadzabe hunter-gatherer tribe.  

• Highlights of the northern circuit (Serengeti, Ngorongoro Crater, and Tarangire), including the Great Migration and calving season.  

• Conservation efforts, with rangers protecting endangered species, a national ban on single-use plastics, and lodges adopting solar power and water conservation practices.  

• Accessibility improvements, making national parks even easier to explore.  

• Safari packages ranging from $863 for a seven-day experience to ultra-luxury adventures, ensuring options for every traveler.  

Our 2nd Safari Series episode takes you deep into the stunning world of African safaris with the expert insights of Iain McConachie from Wilderness. With years of experience curating luxurious and meaningful safari adventures, Iain uncovers the powerful synergy between luxury, wildlife, and community-driven conservation efforts.

We’ll explore how Wilderness has seamlessly evolved safari experiences by blending ecotourism with impactful practices that uplift local communities and protect the natural environment. From unforgettable wildlife encounters to the unexpected cultural gems, this conversation captures what makes a safari truly extraordinary.

What You’ll Learn in This Episode:

• An insider look at Wilderness’ heritage and purpose 

• How ecotourism is expanding beyond Africa’s landscapes 

• Unique safari activities you might not expect beyond game drives 

• The fusion of high-end luxury with sustainable travel practices 

• The vital role of local communities in preserving wildlife 

• Expert tips to help first-time safari travelers make the most of their trip 

• The exciting future of safaris, focusing on meaningful impact 

• Ways to enrich your safari by engaging in community-based projects and experiences