S5/E24 Crafting Immersive In-Destination Experiences with Christian Lachel, CCO, BRC Imagination Arts
In the kickoff episode of our "In-destination Experiences" series, we speak with Christian Lachel, Chief Creative Officer of BRC Imagination Arts, who has spent over 25 years crafting some of the world's most engaging travel experiences. From the award-winning Jameson Distillery Bow Street in Dublin to the Ford Rouge Factory Tour, Christian shares the secrets behind designing spaces that transform how visitors think, feel, and connect.
We dive into the $1.3 trillion in-destination experience industry, exploring how Christian's team turns ordinary venues into unforgettable memory-makers. A standout example is the Jameson Distillery, where they doubled capacity while capturing the essence of Irish hospitality and storytelling.
Christian also highlights how thoughtfully designed travel experiences can counteract digital disconnection, fostering play, connection, and shared moments. His optimistic approach shows how technology can enhance, not replace, human interaction.
Whether you're in tourism, cultural management, or just curious about what makes travel magical, Christian's insights will change how you see the places you visit. His advice for aspiring designers? Be "Renaissance people" with broad expertise in business, storytelling, and operations.
👉 Listen to Crafting Immersive In-Destination Experiences Now
🔥 Season 5 Title Sponsors: TravelAI, Stay22, Propellic, Flight Centre, Collette, Flywire, Traveltek and Protect Group
