“Pet-friendly” is a term we see everywhere in travel, but what does it actually mean? For many travelers, it still comes with frustrating restrictions, unexpected fees, and limited options. In this episode, Dan sits down with Luis Zamora, Co-Founder and CMO of PetsVivo, to explore the growing pet travel market, what pet owners really want, and why hotels and destinations could be missing out on a major opportunity.
Luis shares insights into the rise of pet travel, including how changing attitudes toward pets are influencing travel decisions and spending habits. We discuss why travelers are willing to spend more with businesses that genuinely welcome their pets, and what hotels can do to create a better experience. From clearer pet policies and more transparent fees to thoughtful amenities that make a real difference, Luis explains how small changes can help properties attract more guests and encourage repeat bookings.
We also explore some of the biggest opportunities in pet travel, from RV adventures and national parks to wellness retreats designed for people and their pets. As more travelers look to include their four-legged companions in their vacations, destinations and travel businesses have an opportunity to rethink how they cater to this growing audience.
Finally, we look at how AI and search are changing the way travelers discover pet-friendly accommodations. Luis shares why clear information, relevant content, and authentic guest reviews are becoming increasingly important for hotels looking to stand out online.
For hotels, destinations, travel advisors, and anyone looking to better serve this growing market, this conversation offers practical insights into what it takes to move beyond simply allowing pets to creating experiences that make travelers and their companions feel genuinely welcome.
👉 Listen to Why Pet Travel Is Booming and What Hotels Are Getting Wrong Now
🔥 Special Thanks to our Season 8 Title Sponsors for their Support: Quark Expeditions, Intrepid, Kaptio, Propellic, Repayd, and Holafly
