Spotlight: The Impact of AI on Destination Marketing featuring Brand USA
We're so fascinated on how Destination Marketing is being transformed by AI that we partnered with Mindtrip to bring together this 3-part mini series. We have an incredible line-up of speakers joining us in advance of our AI Summit to exploring how AI is transforming the way travelers dream, plan, and book their journeys.
In our first episode, we sit down with Janette Roush, SVP of Innovation & Chief AI Officer at Brand USA, to talk about how destination marketing is evolving as trip planning moves from search boxes to chat interfaces and AI-generated itineraries.
Janette shares how Brand USA is reimagining engagement - from building smarter, more conversational tools that inspire travel to creating frameworks that help DMOs and industry partners use AI responsibly and effectively. We discuss what it means to shift focus from clicks to intent, how automation can free teams to focus on creativity, and why data quality matters more than ever.
Janette is one of the sharpest minds in this space and is the perfect guest to kick off this series with. We will have 2 more episodes ready to released each Thursday which will feature Lynn Carpenter, the SVP of Global Marketing for Visit California and Discover Puerto Rico CMO Storm Tussey. We will also be joined by Mindtrip’s CMO Michelle Denogean in our final episode to talk about where this technology is heading. We hope you really enjoy this series. Don't forget to register to join our AI Summit to listen to these leaders directly.
