IDiscover Colombia like never before - a country where music, nature, and community transformation redefine travel. In this Destination Spotlight episode, Dan explores this vibrant destination with Impulse Travel and their inspiring local guides.

Our journey begins with Juliana Medina (CEO) and Rodrigo Atuesta (Co-Founder), the visionaries behind Impulse Travel, who are redefining tourism as a force for good. They’ll show you a Colombia that shatters outdated stereotypes – a country brimming with warmth, creativity, and breathtaking diversity, now one of the world’s most exciting travel destinations. Stroll Bogota’s colorful markets with Raul, uncover Medellin’s remarkable urban renewal with Carolina, and feel the soul of Cartagena through Oralis’ passion for Afro-Colombian culture and coastal beauty.

In this spotlight episode, Murray Decker, CEO and founder of Tour Amigo, shares how his innovative technology platform is transforming the multi-day tour industry by equipping operators with cutting-edge reservation systems and seamless distribution capabilities.

Murray’s journey began as a Contiki tour guide in 2008, where he gained firsthand insight into the travel industry. By 2016, he founded Tour Amigo to address a glaring gap in travel technology: while day tours, accommodations, and flights had embraced digital solutions, multi-day tours remained stuck in the analog era.

The statistics Murray reveals are both surprising and inspiring. The multi-day tour market is expanding at an impressive 8-9% annually, even in the wake of COVID-19. Travelers are now spending $4,500-$5,000 per trip—nearly double the pre-pandemic average of $2,500. Yet, when Tour Amigo first introduced the concept of APIs to tour operators, the response was often, "What is an API?" This disconnect highlighted a massive opportunity in what Murray estimates to be a $300 billion global market.

Imagine travel not merely as an escape, but as a powerful catalyst for healing, transformation, and self-discovery. This is the groundbreaking vision Sahara Rose De Vore has brought to life through her pioneering work with the Travel Coach Network.

Sahara’s journey began with a hospitality degree and a one-way ticket to Europe, igniting a decade-long adventure across 84 countries. Along the way, her personal battles with anxiety and depression unveiled the profound therapeutic potential of travel. This revelation inspired her to create the world’s first ICF-accredited travel coaching certification program.

When millennials rediscovered travel advisors, they revived a profession many had written off too soon. “Millennials’ expertise is knowing who the experts are,” says Arnie Weissmann, editor-in-chief of Travel Weekly. With more than 25 years leading the travel industry’s most influential trade publication, Arnie has chronicled - and shaped - some of the most pivotal transformations in travel.

His own path from passionate explorer to industry leader is as compelling as it is instructive. Arnie’s love for discovery began on a 10-country camping trip through Africa, a journey fueled by curiosity and wanderlust. Frustrated by the lack of meaningful pre-trip resources, he launched a destination information service that later became part of Travel 42. That entrepreneurial spirit, combined with a deep empathy for traveler needs, made him the perfect fit to take the helm at Travel Weekly - a role he stepped into just after the seismic events of 9/11. Today, as part of Northstar Media’s global portfolio - which also includes Phocuswright and Business Travel News, Arnie oversees an unparalleled network of travel industry intelligence.

Imagine exploring Rome with an archaeologist who's unearthed its ancient secrets, wandering Tokyo with an architect shaping its skyline, or navigating Barcelona's vibrant markets with a culinary expert who knows every vendor by name. This is the transformative experience Context Travel has been perfecting for over two decades.

In this conversation with CEO June Chin-Ramsey, we discuss how Context Travel is redefining guided tours through its unwavering commitment to expert-led experiences. Unlike traditional tour companies that rely on guides reciting memorized scripts, Context exclusively collaborates with academics and professionals holding advanced degrees. These experts bring depth and authenticity to every tour, making complex topics not only accessible but also deeply engaging. As June explains, "They actually make the most exceptional guides because they're able to take fascinating, complex concepts and make them simple, digestible, and entirely relatable."