Spotlight Episode: Tour Amigo with Murray Decker, CEO
In this spotlight episode, Murray Decker, CEO and founder of Tour Amigo, shares how his innovative technology platform is transforming the multi-day tour industry by equipping operators with cutting-edge reservation systems and seamless distribution capabilities.
Murray’s journey began as a Contiki tour guide in 2008, where he gained firsthand insight into the travel industry. By 2016, he founded Tour Amigo to address a glaring gap in travel technology: while day tours, accommodations, and flights had embraced digital solutions, multi-day tours remained stuck in the analog era.
The statistics Murray reveals are both surprising and inspiring. The multi-day tour market is expanding at an impressive 8-9% annually, even in the wake of COVID-19. Travelers are now spending $4,500-$5,000 per trip—nearly double the pre-pandemic average of $2,500. Yet, when Tour Amigo first introduced the concept of APIs to tour operators, the response was often, "What is an API?" This disconnect highlighted a massive opportunity in what Murray estimates to be a $300 billion global market.
Whether you're a tour operator seeking to modernize, an investor exploring the next big travel tech innovation, or simply someone intrigued by the evolution of the travel industry, this episode is packed with invaluable insights. Murray’s vision for the future of multi-day tours is not just about technology - it’s about unlocking the full potential of an industry poised for extraordinary growth.
Tune in to discover how Tour Amigo is leading the charge in this remarkable transformation. Thank you for sharing your journey with us, Murray!
