When Bad Sh*t Happens to Good People on Holiday: Legal Lessons for the Travel Industry

A single incident can turn a “dream trip” into a legal and operational nightmare, and most travel businesses don’t realize where they’re exposed until it’s too late.

We kick off the 2026 Travel Trends and Adventure Travel Trade Association (ATTA) Adventure Travel Series with an honest look at the legal risks behind every itinerary. Dan, alongside co-host Shannon Stowell, CEO of ATTA, sits down with two leading voices in travel law, Jeff Ment of The Ment Law Group and Chun Wright of The Law Office of Chun T. Wright. Together, they unpack what actually protects an adventure travel operator when things go wrong, from serious injuries to partner disputes to fast-moving cross-border complaints.