Watching football on TV is one thing. Standing in a packed stadium surrounded by thousands of fans singing the same song is something completely different.

Sports tourism is booming, and football is helping drive that growth. In this Company Spotlight episode, Dan sits down with Yves Marceau, VP of Product at G Adventures, and Aly Handler, Product Development and Travel Style Manager, to talk about the launch of Away Games, G Adventures’ new small-group travel style built entirely around football culture.