A CRM system is supposed to make life easier, but for many travel companies, implementing one becomes a costly and frustrating experience. So why do so many Salesforce and CRM projects fall short, and what does it take to get them right?

In this Company Spotlight episode, Dan sits down with Amber Halliday, Founder and Principal Consultant at Aderra Solutions, to explore the common mistakes travel companies make when implementing CRM technology and how to avoid them. With more than 15 years of experience in the travel industry, including hands-on roles in reservations, sales and operations, Amber understands the challenges from both sides.