S5/E14 Family, Legacy & Leadership: Inside Collette’s Journey with Jaclyn Leibl-Cote, CEO

Episode 2 of our Guided Touring Series takes an in-depth look at the evolving world of guided travel with Jaclyn Leibl-Cote, the fourth CEO and first female leader of Collette, a 107-year-old family-owned touring company. Under Jaclyn’s leadership, Collette is redefining what guided travel can mean by focusing on authenticity, small group experiences, and genuine local connections.

Collette’s commitment to authenticity shines through their approach. Jaclyn emphasizes the importance of fostering genuine connections through meaningful interactions. Their Small Group Explorations program has seen over 70% year-over-year growth by venturing beyond typical tourist paths, offering unique experiences like cooking with a Jordanian host or engaging in open, supportive discussions on sensitive topics.