Spotlight: The Impact of AI on Destination Marketing featuring Discover Puerto Rico

In the third and final episode of our Mindtrip mini-series, we sit down with Discover Puerto Rico’s CMO, Storm Tussey to see how AI is reshaping trip planning - making it easier, smarter, and more personal while keeping culture and community at the heart of the journey.

Our conversation explores how the destination uses AI to turn inspiration into real itineraries - helping travelers move from “where should I go?” to “here’s my perfect trip.” From safety questions to salsa lessons, from coffee haciendas to eco-adventures, we unpack a practical framework for personalization that respects the island’s identity and lifts up small, local businesses.