Company Spotlight: A New Era for High-end Travel: National Geographic Signature with G Adventures

Luxury is changing fast and we wanted to know what it looks like when comfort, curiosity, and real local impact meet. Luxury is entering a new era, one defined less by thread counts and more by access, education, and meaningful impact. In this episode, we sit down with Yves Marceau, VP of Product at G Adventures, to explore the launch of National Geographic Signature with G Adventures and why it represents a fundamental shift in what high-end travel can be.

Built on a decade-long partnership and officially launching with more than 30 high-end trips across nearly 30 destinations, National Geographic Signature brings together National Geographic’s 135-year legacy of exploration, science, storytelling, and education with G Adventures’ 35+ years as a pioneer in community tourism. The result is a collection designed for culturally curious travelers who want deep learning, rare access, and five-star comfort without compromising values or local benefit.