Loyalty has become one of the most powerful forces in travel and one of the most misunderstood. For travelers, it's about perks, upgrades, and lounge access. For airlines, it's a multi-billion-dollar business that influences everything from customer retention to revenue growth. But what happens when loyalty extends beyond a single airline and into a global alliance?

In the second episode of our Loyalty Series, Dan sits down with Gilbert Ott, Director of Loyalty at oneworld Alliance, for a behind-the-scenes look at how alliance loyalty works, why it matters, and where there's still room for improvement.