S5/E2 How Travel Brands Can Leverage TikTok Influencers with Hannah Bennett, Head of Travel, TikTok

Discover how TikTok is transforming the way we plan, book, and experience travel in this episode with Hannah Bennett, Head of Travel at TikTok. With over 2.14 billion users globally, TikTok is now a powerhouse for travel brands and creators alike, connecting audiences through authentic, inspiring content.

Hannah shares her unique insights, from the platform's game-changing algorithm to the rise of trends like slow travel and "destination dupes." Learn how TikTok plays a role in every stage of the travel cycle—sparking wanderlust, helping with trip planning, and even boosting ROI for travel brands.