Measuring marketing performance in travel has never been straightforward, and it's only getting more complicated. With evolving privacy regulations, changing attribution models, and travelers researching trips across multiple platforms over weeks or even months, how can marketers really know what's driving bookings and where to invest their budgets?

In the second episode of our three-part Marketing Series, sponsored by Propellic, Dan sits down with John Matson, Chief Revenue Officer at Propellic, and Nicole Robinson, CMO at andBeyond, to explore what effective performance marketing looks like in today's travel industry.