Event Spotlight: Optimizing and Innovating Canadian Luxury at Virtuoso Forum Canada

Luxury travel is evolving quickly, and Virtuoso is leading that transformation with Canada playing a pivotal role in its global expansion.

At Virtuoso’s Canada Forum in Calgary, Dan sat down with GM, Canada Karen Hardie, Senior VP Global Markets Michael Londregan, Senior VP Global Events Jennifer Campbell, Executive VP Strategic Communications David Kolner, and Chairman & CEO Matthew Upchurch to explore what is driving growth in luxury travel and why Canada has become central to Virtuoso’s international strategy.

Karen paints a compelling picture of the Canadian luxury traveler: understated, experience focused, and motivated by meaningful time with family and friends. The data supports the shift. Luxury experiences are now outpacing luxury goods, and Canada’s market is projected for significant growth through 2030. Under her leadership, Canada is not simply participating in Virtuoso’s success, it is helping shape it.