What’s really behind the rising tide of interest in river cruising? In this episode, Pam Hoffee, President of Avalon Waterways, dispels common myths and reveals the innovations fueling this fast-growing segment of the travel industry. From her serendipitous start in travel after a chance encounter in a college bar to leading award-winning ship designs, Pam shares how Avalon has reimagined the river cruise experience—infusing it with authenticity, sustainability, and unexpected luxury.

By orienting beds to face panoramic windows and sourcing ingredients from local markets, Avalon redefines the meaning of detail-driven travel. Pam also discusses the surprising rise in younger travelers drawn to river cruising post-pandemic, and how programs like Avalon Choice deliver immersive, flexible experiences to match evolving preferences.

Discover how Scenic has redefined river cruising by introducing the industry's first ships with outdoor private balconies. Lisa McCaskill, VP of Sales and Marketing for Scenic Canada, shares the inspiring story of how this Australian-founded company evolved from a land touring operator into a global leader in luxury river cruising - all by listening closely to guest feedback. 

Scenic's "spaceships" deliver an ultra-luxury, truly all-inclusive experience where guests can enjoy fine dining, premium beverages, excursions, and gratuities without worrying about additional costs. Their sister brand, Emerald Cruises, offers a more customizable "inclusive modern luxury" experience, catering to travelers who prefer to tailor additional options to their preferences. 

Lisa highlights Scenic's onboard amenities, such as multiple dining options, including Crystal Dining and the exclusive Table La Rive, as well as wellness features like the innovative Salt Therapy Lounge. She also discusses popular itineraries, like the Amsterdam to Budapest route that’s ideal for first-time cruisers and the increasingly sought-after Douro River cruises in Portugal, which often sell out well in advance. 

What happens when 100 years of travel expertise converge with Europe’s iconic rivers? In an engaging discussion with Steve Spivak, Tauck’s Vice President of Global Sales & Reservations, we uncover how this family-owned company’s “small is big” philosophy elevates river cruising into a truly exceptional experience. Since its founding in 1925, when Arthur Tauck guided six guests on a New England adventure in a rented Studebaker, the company has grown while maintaining a steadfast commitment to its core principles.

Tauck’s river cruising approach embodies this legacy, offering a more exclusive experience by hosting just 84-130 guests on ships that competitors often pack with 190. Spaciousness is key, with 80% of their cabins exceeding 225 square feet, ensuring unrivaled comfort. Unlike many operators, each ship is staffed by four director-level professionals rather than a single cruise director, delivering unparalleled attention to every detail.

The river cruise industry is poised for remarkable growth, with the market expected to double from $5 billion to $10 billion in the next five years. But what’s fueling this surge—and how is technology transforming one of travel’s most immersive and intimate experiences?

In the kickoff episode of our River Cruise Series, we’re joined by Ragnar Fjölnisson, Founder and CIO of travel tech platform Kaptio, for a behind-the-scenes look at a sector that millions have fallen in love with, yet few truly understand.

From humble beginnings with repurposed barges in the 1960s to Viking’s breakthrough launch in 1997—now a publicly traded company worth nearly $20 billion—river cruising has evolved into a refined blend of luxury, accessibility, and cultural depth.