Today's travelers aren't just choosing where to go, they're choosing what they'll experience once they get there. From immersive exhibitions and live music to unique cultural events, in-destination experiences have become one of the biggest drivers of how people choose, remember, and share their travels.

In the first episode of our In-Destination Experiences Series, Dan sits down with Rocío Trujillo, Regional General Manager for Southern Europe at Fever, one of the world's leading platforms for discovering live experiences. Rocío shares how Fever has grown by combining technology, data, and local market expertise to help people discover everything from intimate Candlelight concerts to immersive exhibitions and one-of-a-kind events.