S6/E14 TourRadar’s Social Playbook: How to Turn Followers into Bookings with Travis Pittman, CEO

The way travelers discover and book multi-day adventures is shifting fast, and TourRadar is leaning all the way in. In this “Captains of Industry,” episode, TourRadar co-founder and CEO Travis Pittman breaks down how a $200B category is rewriting its playbook around creators, mobile, and practical AI to turn social inspiration into real, bookable demand. From a new social commerce layer that links traveler reels directly to itineraries, to a mobile app already driving meaningful high-ticket transactions, Travis shares what’s working now and what’s still just hype.

We start with the hardest challenge in travel today: customer acquisition. With AI overviews reshaping search and SEO volatility hitting nearly every brand, the old playbook simply doesn’t hold. Travis explains how TourRadar diversified demand by investing in micro- and nano-creators, building an ambassador program that pays on value, and focusing on content that feels native to the trip.