Company Spotlight: Why Experiences Are the New Currency of Gifting with Spur Experiences

People don’t just want to go somewhere anymore, they want to feel something. That emotional shift is powering the experience economy and changing how we celebrate love, milestones, and meaningful moments. Just in time for Valentine’s Day, we sit down with Cody Sudmeier, co founder and CEO of Spur Experiences, to explore why gifting moments is quickly overtaking gifting things and how shared experiences create connection, joy, and memories that last far longer than anything wrapped in a box.

We trace Spur’s origin story back to wedding registries, where modern couples were outgrowing traditional houseware lists and craving something more personal. From there, Cody walks us through what makes experience gifting actually work in real life: instant booking, non expiring vouchers, and simple swaps when plans or preferences change. He also explains the psychology behind why experiences win, with happiness showing up three times over through anticipation, the moment itself, and the memories that follow. From food tours and hot springs to doors off helicopter rides and once in a lifetime access, we explore the categories people love most and how Spur helps match the right experience to the right person.