S6/E15 Leadership Lessons in Sustainability that Matter with Shannon Guihan

The rules of “green travel” have changed. We’re moving beyond feel-good labels to a world where travelers, advisors, and investors expect real proof, data, targets, and measurable benefits for the places we visit. To open our Sustainability Series, Shannon Guihan, Chief Sustainability Officer at The Travel Corporation, joins us to unpack what credible impact looks like in 2026 and how operators of any size can demonstrate it.

We trace an origin story from Newfoundland’s cod collapse to the surge of unplanned tourism that followed, illuminating why sustainability is really destination quality control. Shannon cuts through the sustainable vs. regenerative debate by grounding it in evidence: climate action plans, supplier standards, transparent reporting, and guest experiences that keep money in local communities.