S5/E19 Exploring the Evolving World of River Cruises with Steve Spivak, VP of Global Sales & Reservations, Tauck

What happens when 100 years of travel expertise converge with Europe’s iconic rivers? In an engaging discussion with Steve Spivak, Tauck’s Vice President of Global Sales & Reservations, we uncover how this family-owned company’s “small is big” philosophy elevates river cruising into a truly exceptional experience. Since its founding in 1925, when Arthur Tauck guided six guests on a New England adventure in a rented Studebaker, the company has grown while maintaining a steadfast commitment to its core principles.

Tauck’s river cruising approach embodies this legacy, offering a more exclusive experience by hosting just 84-130 guests on ships that competitors often pack with 190. Spaciousness is key, with 80% of their cabins exceeding 225 square feet, ensuring unrivaled comfort. Unlike many operators, each ship is staffed by four director-level professionals rather than a single cruise director, delivering unparalleled attention to every detail.