Tickets are booked, slides are brewing, and Seville is calling. The Tourism Innovation Summit is a three-day, five-stage gathering where tech, innovation, and sustainability meet the real reasons we travel: culture, connection, and stories that last.

In this event preview episode, we sit down with Congress Director Brigitte Hidalgo to unpack how TIS scaled to 8,000+ attendees and 400 speakers while staying sharp and useful. Expect candid sessions on AI that go beyond buzzwords, insights on “travel tribes” from group adventures to city-scale experiences, and case studies on influencer campaigns, cultural stewardship, and designing authentic moments that resonate.