S4/E21 The Evolving OTA Landscape Part 1 with Traci Mercer, SVP, Priceline
What if your travel booking experience could be completely transformed? Join us as we unravel the captivating evolution of Online Travel Agencies. From the groundbreaking innovations since the 1990s to today's data-driven personalization, you'll discover how OTAs like Priceline have reshaped the travel landscape and what that means for your next trip.