S5/E26 How the Transformation Economy Is Redefining Tourism with Jake Haupert, Transformational Travel Council and Joe Pine, Author, The Transformation Economy

We’re thrilled to conclude our Season 5 In-Destination series with a truly thought-provoking conversation featuring Joe Pine and Jake Haupert - two visionaries shaping the future of travel.

The future of travel is undergoing a profound transformation - shifting from curated experiences to a deeper focus on personal growth and self-discovery. At the heart of this evolution lies the emerging Transformation Economy, a $208 billion market shift that is redefining what travelers value and how the industry delivers on those expectations. In this week's episode, Experience Economy pioneer Joe Pine and Transformational Travel Council co-founder Jake Haupert discuss why this movement is far more than a passing trend - it’s a reimagining of travel’s true purpose.

Transformational travel stands apart from traditional tourism. It’s not about fleeting moments or checking off bucket-list destinations. Instead, it’s a holistic journey that unfolds in three essential phases: intentional preparation, immersive experiences, and meaningful reflection. Without this complete arc, the potential for lasting change often fades once travelers return home.