Search engines, social media, and word of mouth have long shaped how travelers discover and book their trips. But generative AI is quickly changing that, becoming a new starting point for travel inspiration, research, and planning. Recording live from Vancouver following World Travel Market (WTM), in this month’s Travel Trends Report, Dan and Marius reflect on the conversations, insights, and emerging trends shaping the future of travel marketing, and why the industry is changing faster than ever.

Drawing on findings from our latest report, we explore a key shift: AI is becoming the front door to travel, but it's not yet where bookings happen.