S5/E21 How a Global Tour Operator Masters River Cruising with Pam Hoffee, President, Avalon Waterways

What’s really behind the rising tide of interest in river cruising? In this episode, Pam Hoffee, President of Avalon Waterways, dispels common myths and reveals the innovations fueling this fast-growing segment of the travel industry. From her serendipitous start in travel after a chance encounter in a college bar to leading award-winning ship designs, Pam shares how Avalon has reimagined the river cruise experience—infusing it with authenticity, sustainability, and unexpected luxury.

By orienting beds to face panoramic windows and sourcing ingredients from local markets, Avalon redefines the meaning of detail-driven travel. Pam also discusses the surprising rise in younger travelers drawn to river cruising post-pandemic, and how programs like Avalon Choice deliver immersive, flexible experiences to match evolving preferences.