Loyalty has become one of the most powerful forces in travel and one of the most misunderstood. For travelers, it's about perks, upgrades, and lounge access. For airlines, it's a multi-billion-dollar business that influences everything from customer retention to revenue growth. But what happens when loyalty extends beyond a single airline and into a global alliance?

In the second episode of our Loyalty Series, Dan sits down with Gilbert Ott, Director of Loyalty at oneworld Alliance, for a behind-the-scenes look at how alliance loyalty works, why it matters, and where there's still room for improvement.

The aviation story is bigger than fares and aircraft, it’s about how global alliances quietly choreograph your entire journey. In the our kickoff episode of our Aviation series, we sit down with Roger Blackburn, VP Commercial & Loyalty at oneworld Alliance, to reveal how 15+ member airlines coordinate routes, lounges, data, and service so travelers can move across continents with fewer frustrations and better perks. If you’ve ever wondered why your status unlocks priority lanes, lounge access, and smoother transfers across multiple carriers, or how alliances choose new members, Roger takes us behind the curtain, minus the jargon.