The Evolution of Timeshare: Exclusive Experiences
Recorded live from the Bellagio at ARDA’s Spring Conference in Las Vegas, Dan sits down with the leaders reshaping vacation ownership into something far more flexible, experience-led, and dynamic than most travelers realize. This conversation explores why the industry is having a real moment and how shifting traveler priorities around access, identity, and unforgettable experiences are redefining what ownership looks like today.
This is the second episode in our 3-part series exploring the evolution of timeshare.
We begin with Louis Acosta(SVP, Sports, Entertainment, Event Marketing & Sales, Travel + Leisure Co.), who shares how building an ecosystem of experiential brands, from Margaritaville Vacation Club to Sports Illustrated Resorts, is unlocking “money-can’t-buy” moments and turning owners into true insiders.
From there, we discuss the trends driving this transformation:
Experience-first travel replacing fixed ownership models
Partnerships that extend beyond hospitality into sports, media, and entertainment
Events and access as core to the ownership value proposition
The growing importance of identity and belonging in travel
Mike Flaskey (President & COO, Marriott Vacations Worldwide) shares how scale, loyalty, and premium experiences are converging, including how owners can tap into broader ecosystems like Marriott Bonvoy and access curated, high-end travel moments.
Gordon Gurnik (Senior Executive VP & COO, Hilton Grand Vacations) unpacks how points-based vacation ownership is changing the game from shorter, more flexible stays to multi-trip years and seamless integration with Hilton Honors.
Together, the conversation highlights a clear shift: experiences are no longer an add-on, they are the product. From flexibility and personalization to loyalty integration and AI-driven engagement, this episode offers a sharp look at where vacation ownership is heading next.
Learn more at arda.org.
Stay tuned for the final episode in our series with ARDA.
