The Evolution of Timeshare: Tech in Timeshare
AI is rewriting the rules of timeshare, and the biggest shift is simpler than it sounds: we are finally fixing communication. Recorded live at ARDA’s Spring Conference in Las Vegas, Dan sits down with two leaders working at the intersection of technology and vacation ownership, and we get concrete about what’s working right now and what’s about to change next.
This is the final episode in our 3-part series exploring the evolution of timeshare.
First, Jason Tremblay, CEO of One Agency, explains how AI moves from “cool idea” to practical application in sales and marketing. We dig into real-world use cases like turning social media comments into two-way conversations, handling skepticism at scale, and using persistent memory so a prospect’s context follows them from platform to platform. The takeaway is clear: better conversations mean better conversions, and AI makes one-to-one personalization possible without burning out teams.
Then Mike Norton, Director of Sales and Marketing at TimeShareWare, breaks down the foundation side of the equation: modern resort platforms, APIs, and the decisions resorts must make when choosing technology partners. We talk security concerns around guest and owner data, how AI can support call centers with live transcription and quality assurance, and why assigning a real internal project owner often matters more than the tool itself. If you care about timeshare technology, resort software, AI in travel, and the future of vacation ownership, this one is built for you.
Learn more at arda.org.
And if you like to be a part of those conversations in person, then you should absolutely be at ARDA's 2027 Spring Conference, which takes place April 4-7 at the Hilton Bonnet Creek in Orlando, Florida.
